Borgman Ford Thanking The Middleville Community For All Their Support

Borgman Ford would like to thank all of the people in the Middleville community, senior parents, friends, and family who made time to stop by on April 28th to test drive a new Ford. We had an excellent turnout for the event and could not have asked for better weather. Most of all, it was awesome to see the community come together and help give the Thornapple-Kellogg 2018 Senior Class a graduation night they won’t soon forget! Click the image thumbnails below to see some photos from the event.

During the Ford Drive 4 UR School Event, people came out and visited us at Thornapple-Kellogg High School to test drive a New Ford. For every person who went out for a spin, Ford pledged $20 to the band program.

To date, Ford “Drive 4 UR” events have helped schools and community organizations all over the country raise more than $35 million dollars for their associated causes. For more information, visit FordDrive4UR.com.

Thank you again to everyone who came and made the event a rousing success. We were blessed with lots of sunshine and met so many nice people throughout the day, including a State Trooper who came by to help! Together, we really made a difference to give the 2018 Senior Class a proper send-off in a fun, safe atmosphere.

We hope to see you all again next year, and Go Trojans!

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Borgman Ford is as excited as any West Michigan truck fan that the Legendary Ford Ranger is making its triumphant return next year. Today, we’re giving you a quick look at the testing process that goes into making sure that this is the toughest Ford Ranger yet. In the video below, you’ll see the new truck endure the same grueling challenges as its big brother: the Ford F-150. Watch as it’s shaken for days on end, subjected to extreme temperatures, and punishing road conditions. At the end of the video, you’ll be treated to some professional hooligans pushing the Ranger to its absolute limits to see what this truck is really made of. Enjoy!

How Ford Is Testing The 2019 Ranger To Ensure It’s Built Ford Tough And Ready For Adventure

https://youtube.com/watch?v=6RPkKcaRNdI

From grueling lab tests to robotic testing too harsh for humans to endure, from jagged trails in the Australian Outback to the Arizona desert, Ford is torturing its 2019 Ranger to make sure the all-new truck is up to Built Ford Tough durability standards and ready for adventure.

Ranger testing is based on the same proven standards of the legendary Ford F-150.

“We torture every component – from its high-strength steel frame to its EcoBoost® engine to its cloth and leather-trimmed seats – to ensure Ranger is ready for any season and nearly any terrain,” said Rick Bolt, Ford Ranger chief engineer.

Check out the full article by visiting Media.Ford.com.

Excited About The Ford Ranger? Sign Up For Borgman Email Alerts!

If you want to be one of the first in West Michigan to drive the New 2019 Ford Ranger, sign up for Borgman Ford Ranger Alerts! Simply fill out this form and we’ll send you an email reminder just before the Ranger arrives. From there, our courteous and knowledgeable sales staff will make sure all of your questions are answered and you get a Fair Trade Deal on your current vehicle. Stay tuned here for Come see why Borgman is the Best in the West!

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At Borgman Ford in Grand Rapids, it still makes us giddy when we hear the unmistakable sound of a Ford Mustang GT roaring to life. When that low rumble of the exhaust turns to a powerful roar on the open road, you know there’s something special about it.  It doesn’t matter if you’re just getting into muscle cars or a devoted Mustang fan. Your hairs stand up on end, you may get the butterflies, or your pupils might dilate – this is all by design.

Ford put considerable effort into the sound of their performance cars, with the 2019 Mustang being the most recent and dramatic example. Audio engineers have created a sound meant to provoke a primitive fight-or-flight response by studying the sound of things that were dangerous to early humans. If this all sounds a little too loud to be practical in suburbia, you can tame the wild Mustang into a little pony for the sake of your neighbors through the car’s intuitive dashboard.

The work Ford has done to awaken our ancient instincts is fascinating, and you can read more about it through this latest entry in the Official Ford Media Center. Below, we’ve gathered some excerpts from the article, but you can read the whole thing here and listen to some audio clips.

Audio Engineers Tap Into Our Ancestral DNA To Enhance Our Emotional Connections To Products

The next time you jump at the sound of thunder or feel an adrenaline rush when you hear the new active valve performance exhaust on the 2019 EcoBoost®-equipped Mustang, thank your prehistoric ancestors.

It’s called an autonomic response, and it traces back to ancient humans who successfully learned to react quickly to loud and powerful sounds, like the roar of a lion or the crash of a tree. Over time, this fight-or-flight response to avoid danger was passed along in our DNA and hardwired into our minds and bodies.

Beyond the basics of sound – loud, quiet, high/low pitch, simple or complex harmonic structures.

In Dearborn, Michigan, audio designers of another sort create sounds that tap into our desire for power and thrills.

“We’re probably the few engineers here who do not have to design to a number or a specification,” said Hani Ayesh, Ford exhaust development engineer. “Instead, we work to identify that signature sound DNA that connects drivers to the emotional expectation they have for a specific car.”

These automotive sound engineers rely on computational analysis to design, for example, a computer-controlled active exhaust system that opens valves – much like a saxophone or a large pipe organ – to change the sound of the car based on the mood of the driver.

“When I pick up my kids from school, they want to hear that growling rev of the engine,” said Ayesh, “but my wife and neighbors, not so much. So I can select the quieter ‘good neighbor’ mode, and keep them happy, too.”

You can experience the powerful sound of the Ford Mustang and read the entire article by visiting Media.Ford.com.

Drive a New Ford Mustang from Borgman Ford in Grand Rapids

Borgman Ford has been West Michigan’s home for Fair & Square Deals since we opened our doors in 1960. If you’re searching Grand Rapids for a great deal on a New Ford Mustang, visit today and experience our legendary Redcoat customer service. Our staff will ensure that all of your questions are answered and give you a Fair Trade Deal on your current vehicle.

Borgman Ford will not be undersold on any of our new vehicles, so if you see a better deal on the Ford Mustang you want elsewhere, let us know and we’ll match it. If you don’t see the Mustang you’ve been dreaming about on our lot, we can help you navigate the ordering process too. Take a look at our New Ford Mustang lineup and stop by anytime for a test drive. Come see why we’re the Best in the West!

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The Borgman Ford Commercial Team prides itself on giving West Michigan fleet customers the best value and service for their money. In that regard, we were pretty excited to see that Ford Vehicles took home five different category wins in Vincentric’s “2018 Best Fleet Value in America” awards.

Every year, Vincentric takes an in-depth look at different segments of the auto industry. Through their analysis, they determine the average cost of ownership of a fleet vehicle, and when other factors are applied, they can deduce which vehicles give fleet managers the best value over their lifetime. This recent article from the Official Ford Media Center makes the announcement – see which vehicles won in the excerpt below:

Ford F-150, F-350 Super Duty, Transit, Taurus Win Vincentric Best Fleet Value Awards For Low Cost Of Ownership

Ford Motor Company has won five 2018 Vincentric Best Fleet Value in America awards. The awards recognize the vehicles Vincentric’s analysis of 28 different lifecycle cost scenarios determines will provide fleet and vocational customers with the lowest total cost of ownership.

Ford vehicles won in sedan, pickup and van categories:

Ford Taurus SE – an eight-time large sedan winner
Ford F-150 XL – six-time full-size half-ton pickup truck winner
Ford F-350 Super Duty XL – three-time full-size one-ton pickup truck winner
Ford Transit 150 XL low-roof passenger wagon – four-time full-size half-ton passenger van winner
Ford Transit 150 medium-roof cargo van – two-time full-size half-ton cargo van winner

Read the rest of the article on Media.Ford.com, or visit Vincentric.com for more about them.

Borgman Ford Commercial in Grand Rapids: Small Business Benefits, Big Business Reach.

The Borgman Ford Commercial Division has dedicated, professionally trained sales and service staff to help West Michigan businesses maximize their time and money. Whether you need one vehicle or many, you’ll get exactly what you need at a price you’ll love. Ford boasts an industry-leading lineup, including the legendary Ford F-Series, versatile Ford Transit line, and the upcoming Ford F-150 Power Stroke Diesel.

Browse our Ford Commercial Inventory online or Get In Touch with us to get started. If you need upfits or modifications made to your new Ford fleet vehicles, we’ll work with our network of upfitters to deliver what you need, or if you’re in a rush, visit our Work Trucks specialty site to browse ready-to-roll inventory.

Come see why Borgman is the Best in the West!

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Borgman Ford has some exciting news for West Michigan auto enthusiasts. Ford just revealed the 2018 Mustang Cobra Jet – celebrating 50 years of the iconic platform’s drag racing heritage. The specialty Mustang will be available to order this summer in a limited run of 68 vehicles. Most exciting is the 5.2L Coyote V8, which is supercharged and powers the fastest iteration yet – screaming through the quarter mile in under 9 seconds!

This recent article in the Official Ford Media Center tells more – take a look below for some excerpts.

2018 Mustang Cobra Jet Celebrates 50Th Anniversary Of Racing Legend With Quickest Straight-Line Stallion Yet

Fifty years ago, the Ford Mustang Cobra Jet took to the staging lanes at drag strips everywhere – and along with the resulting wins, a legend was born. Now comes the return of the Mustang Cobra Jet drag strip race car by Ford Performance – targeted to be the most powerful and quickest version from the factory yet, capable of running the quarter-mile in the mid-8-second range while topping 150 mph.

Engineered by Ford Performance Parts, the purpose-built drag racer developed on the 2018 Ford Mustang platform is limited to 68 non-VIN production cars. It includes a supercharged 5.2-liter Coyote V8 and unique four-link rear suspension, along with a Ford 9-inch solid rear axle from Strange Engineering.

The car is designed to be legal for National Hot Rod Association drag racing, along with several National Mustang Racers Association and National Muscle Car Association classes.

You can read the full article by visiting Media.Ford.com.

Drive a New Ford Mustang From Borgman Ford in Grand Rapids

Looking to add a bit of excitement to your daily commute? Visit Borgman Ford today and see our selection of New Ford Mustangs! Our friendly, knowledgeable, and courteous sales staff will make sure all of your questions are answered and if you’d like, we’ll gladly help you custom-order the Ford Mustang of your dreams!

Want to be sure the Ford Mustang is the vehicle for you? Sign up for our Day Trader Program and take one for an extended test drive – we’ll use the time to look over your current vehicle, and will always give you a Fair Trade Deal. Come see why we’re the Best in the West!

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Ford Reveals Best-In-Class Fuel Economy Ratings of Ford F-150 Diesel Truck

We are pleased to announce that the New 2018 Ford F-150 Diesel will arrive at Borgman Ford in Grand Rapids sometime in May! When it does, West Michigan truck fans looking for brute force and fuel efficiency won’t have to compromise, as the newly-announced fuel economy specs show a best in class 30 mpg highway.

On top of the efficiency numbers, the F-150 Diesel boasts 250 horsepower and a whopping 440 lb./ft. of torque, which is more than enough to haul whatever you need to bring with you to work or play. This recent article from the Official Ford Media Center tells more – here are some excerpts:

New Ford F-150 Power Stroke Diesel Has Best-In-Class EPA-Estimated 30 Mpg Highway Fuel Economy Rating

The 2018 Ford F-150’s first 3.0-liter Power Stroke® diesel engine officially boasts EPA-estimated ratings of 30 mpg highway, 22 mpg city and 25 mpg combined. These are the highest EPA-estimated ratings available in a full-size pickup truck.

These benchmark figures are the result of more than a decade of work developing a lightweight high-strength, military-grade, aluminum-alloy body, a 10-speed SelectShift® transmission, and robust engine construction of aluminum and compacted graphite iron to deliver durability, reduced weight and stump-pulling torque.

F-150 Power Stroke diesel shares its proven commercial-grade technology with F-Series Super Duty’s 6.7-liter Power Stroke – America’s most powerful, capable heavy-duty pickup truck ever.

You can read the full article and review powertrain specs by visiting Media.Ford.com.

Haul More For Less in a New Ford F-150 Diesel from Borgman Ford in Grand Rapids, MI

Want to be among the first in West Michigan to drive the New 2018 Ford F-150 Diesel? Visit Borgman Ford in Grand Rapids today and ask our friendly sales staff about ordering the powerful and efficient truck of your dreams, or keep an eye on our New Ford F-150 Inventory and come test drive one when they arrive. The new truck will start to ship in May 2018 so don’t delay – they’re sure to sell out fast!

Everyone who visits Borgman is treated like family, and we will never pressure you into a sale or play a shell game with your trade-in. Read more about our famous Fair Trade Deals and come see why we’re the Best in the West!

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The Borgman Service Center – Your Home For Expert Brake Service in West Michigan

Brakes do an awful lot of work, even on a simple trip around Grand Rapids or to the grocery store. Bringing a moving vehicle to a complete stop is no small feat, even though we may take it for granted. On the other end of that brake pedal are some clever feats of engineering that harness the power of hydraulics and friction to turn a vehicle’s kinetic energy into heat.

The Borgman Service Center in Grand Rapids is your home for making sure your brakes and other systems within your vehicle are properly functioning and maintained. In our latest Borgman How To, we’ll give you a general idea of how this system works and enough insight to know when it’s losing performance. Here’s the “Brake-Down” of major components:

• Hydraulic Components: The two main components connected to the brake pedal are the Master and Slave Cylinders, which compress fluid to multiply the force from the brake pedal. The fluid is distributed to the vehicle’s wheels to power the brakes.
• Disc Brake Components: Disc brakes are very common on the front wheels because of their efficiency. They consist of a rotor, calipers, and pads with an open design to quickly dissipate heat.
• Drum Brake Components: Drum brakes are very common on the rear wheels because of their durability. They consist of a metal drum that spins with the wheel, and shoes that press against the insides. They require much less maintenance and are often used for the emergency brake.

Hydraulic Braking System Basic Components

Hydraulics are based Pascal’s Principle: “Pressure exerted on a fluid is distributed equally throughout the fluid.” This is possible because fluids don’t compress the same way gasses do, enabling you to press down gently on a brake pedal and have that small amount of pressure affect all of the fluid in the system. It is then multiplied and used to stop the entire vehicle. The system you’d find in a New Ford or Mazda is more complex than this example, but here’s a rundown of the basics:

When you use the brake pedal, it pushes on a plunger in the master cylinder, building pressure. Brake fluid is forced through the plumbing to the 4 wheels of the vehicle, where slave cylinders further amplify the hydraulic force. This fluid then actuates pistons in the brakes with enough force to create enough friction to stop the wheel. Modern systems also use enhancements like a “brake booster” which uses vacuum to assist with compressing the master cylinder. This whole hydraulic system is responsible for stopping the vehicle and therefore your safety and those around you, so it is common to see redundancies like two master cylinders. If you notice your brake pedal feeling spongy or needing more pressure than usual, check your brake fluid level and schedule an appointment.

Note on Brake Fluid: If you do your own fluid checks, and we highly recommend that you do, you might notice low brake fluid. A little fluid loss is normal as the pistons in the calipers extend with wear (the system is actually just getting bigger) but a dramatic loss usually points to a leak. While hydraulic theory applies to most liquids, brake fluid is specially-formulated for vehicles. It is hygroscopic, meaning it absorbs moisture, and this is to make sure the boiling point stays high (fluids boil under pressure) and that water cannot pool in the brake system. If you open a bottle of brake fluid and don’t use all of it, seal it up tightly and write the date on the bottle. It’s already started absorbing water from the air, so you’ll want to use it in 3 to 6 months or throw it away.

The Difference Between Disc & Drum Brakes

Disc brakes, the ones you’ll interact with most, are often found on the front wheels because they’re more heat-efficient and easier to service. Here, pressurized fluid from the slave cylinder squeezes down on the rotor through the caliper pistons. The rotor is attached to the wheel and spins, but the caliper is mounted to the vehicle itself.

Brake pads are fixed to the inside of the caliper and are made of high-strength and heat-resistant materials like ceramic or carbon. As they squeeze down to the spinning rotor, they generate enough friction to slow the vehicle. On the front wheels, brakes have to work harder and can reach temperatures of over 900°F. Disc brakes work best here because they cool much faster than drums – thanks to their open construction. The pads wear faster, but they’re much easier to replace.

Drum brakes are built differently. Instead of a rotor, a metal drum houses a series of shoes that push against the rotating edges from the inside. Their construction is more durable, but they tend to trap heat so they’re often only used on the rear wheels. If the shoes (different type of pads) are heated well above 900°F, they lose their “grippiness” – colloquially called heat fade – and the vehicle may not be able to stop.

Thankfully, the rear brakes are doing much less work than the front, and this is by design. As the weight of the vehicle shifts forward while stopping, too much braking force in the back can lock up the rear wheels and cause them to skid. The master cylinder sends less force to the back to counter this, making the rear brakes more supplemental than active. However, the emergency brake is usually connected to the back wheels, so it’s important to have them inspected – even if they don’t need service as often.

Need Your Brakes Inspected or Replaced? Visit The Borgman Service Center in Grand Rapids!

If you’re hearing a squealing noise when you stop, that’s a metal tab rubbing against the rotor letting you know it’s time to visit the Borgman Service Center in Grand Rapids. Our highly-trained and certified technicians will make sure that any maintenance on your brakes is performed properly, and keep an eye on connected components for faults – so you can get back to exploring West Michigan safely.

During your visit, be sure to ask the Borgman Quick Lane staff about the Lifetime Brake Pad Guarantee. Now whenever you need new brake pads, we’ll waive the part cost and replace them with dependable, long-lasting Motorcraft pads for as long as you own the vehicle. You can browse the latest Service Specials, Schedule an Appointment online, or Contact Us with any questions you may have. Come see why Borgman is the Best in the West!

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Next Generation of Ford Focus Arrives at Borgman Ford in Grand Rapids Fall 2019

Borgman Ford is very pleased to share the reveal of the upcoming Global Ford Focus, which will make its debut in West Michigan sometime next year. Being a global vehicle or “world car,” this latest version features design, features, and architecture that’s flexible enough to contend in many different markets.

This is also one of the first Ford vehicles to be borne out of Ford’s new human-centered design process. Though it occupies the same footprint as the current Focus, this one features a longer hood and more effective use of interior space – both for passengers and cargo. The Global Ford Focus will also come available with a host of technology and connectivity features, including onboard WiFi. North American powertrain details have yet to be announced, so stay tuned.

The announcement comes to us from an article posted in the official Ford Media Center – take a look at some excerpts below:

All-New Global Ford Focus Is The Most Innovative, Spacious, Connected And Fun-To-Drive Focus Ever

Ford recently introduced the all-new Focus car for global customers, featuring the latest advanced and affordable technology with more comfort and space and a better fun-to-drive experience.

Redesigned from the wheels up after hundreds of hours studying and speaking with Focus customers around the world, the next-generation Focus will be tailored to each global region, even as the company becomes more efficient.

“We’re evolving our successful One Ford strategy to find new ways to create a sporty-looking small car our customers will love,” said Jim Farley, president of Global Markets. “We’ll tailor which cars in the Focus line-up we offer in markets around the world to ensure we best meet customers’ different needs and preferences.”

The all-new Focus features 4-door sedan, 5-door estate/wagon and 5-door hatchback body styles, depending on the market. Today, Ford is revealing the luxurious Focus Vignale, sporty ST-Line, adventure-oriented Active and upscale Titanium in Europe and ST-Line and Titanium in China. Ford will introduce Focus in North America closer to its on-sale date next year.

Focus Signals Future of Ford Vehicles

The all-new Focus is one of the first vehicles delivered using Ford’s revamped product development process, which uses human-centered design to better deliver the models, features and technologies customers around the world truly value.

For the next-generation Focus, that means:

• A longer hood with cab-rearward interior that provides a strong, reassuring on-road presence. While it looks bigger than the previous Focus, its overall dimensions are unchanged so it’s still easy to move about urban environments.
• More interior space for all passengers, so it’s easier to get in and out of the car, and more cargo area in larger global Focus models.
• Advanced design with aerodynamics that look modern while helping to improve efficiency.

The all-new Focus goes on sale in Europe and China this year and North America in the second half of 2019.Read the full article by visiting Media.Ford.com.

Drive a Thrilling & Efficient Ford Focus Today at Borgman Ford in Grand Rapids!

Cruise West Michigan in style with all the features you need to stay connected in 2018 (and less time at the gas station.) Visit Borgman Ford in Grand Rapids today and test drive one of our New Ford Focus Hatchbacks and Sedans. We give everyone a Fair Trade Deal on their current vehicle with no smoke and mirrors and no bull. If you have questions during the process, our friendly and courteous sales staff will make sure all of your questions are answered before moving forward.

Want to make sure you’ll love a New Ford Focus? Take one on an extended test drive with our Day Trader Program and be sure to check our specials for the latest deals. Come see why we’re the Best in the West!

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As crews around Grand Rapids work to patch up our numerous potholes, the best way to protect your tires from cracks, splits, and other shock-related damage is to rotate them regularly and keep them properly inflated. From the outset, the concept of a tire seems pretty simple. Their rubber construction and treads grip the road in many different driving conditions. They’re filled with air to act as a cushion, push back onto the road, and keep wheel weight down – and therefore fuel efficiency up.

In truth, there’s a bit more going on here. In our latest Borgman How To, we’ll expand upon our previous Tire Article and go over why it’s important to keep your tires balanced and rotated.

What a Tire Rotation Is and How It Saves You Money

Here’s a scenario: about a year ago you put four brand-new tires on your car. You notice that the rear tires still look fairly new, but the front ones, especially on the edges, look a little more worn. Instead of replacing the front tires, you can simply have them moved to a different position on the car, or rotate them.

Generally, your front tires wear faster than the rear ones because they’re doing a lot more work. All of the turning, braking, and acceleration (in a front-wheel drive car) happens here, and the rear wheels are more-or-less just along for the ride. Front tires also feather on the edges from turning, so rotating wears them in a different place and grants you thousands more miles out of them. Plus, it reduces the risk of blowing a tire due to concentrated wear on specific areas.

A fringe benefit of having this done on a regular basis is that our technicians can keep an eye on your brake and suspension components for wear. With the wheels off, they’ll be able to spot hidden issues before they cause expensive problems or make the vehicle unsafe.

Removing the wheels also allows a thorough inspection of the tire itself. It can be looked over for cracks, pits, or bulges – all of which will need some sort of intervention. It also makes things like cupping or bald patches much easier to spot, which almost always point toward an issue with your alignment.

What Does It Mean To Have Your Tires Balanced?

The term ‘tire/wheel balance’ is pretty self-explanatory. Because tires and rims are not perfectly round, they need to be adjusted on a special machine to counteract any uneven weight distribution. A tire can have a static imbalance (up and down) or a dynamic imbalance (side to side,) and both will generate vibration and road noise. Unbalanced tires can also contribute to uneven tire wear and put stress on other components, like your axles. We can check for this when we do a rotation or adjust your alignment and will attach weights to precise locations on the wheels as needed.

Bonus: How to Change A Flat Tire

Learning to change a spare tire is something best learned in the daylight and in your own driveway, rather than out of necessity on the side of the road. Your tire removal procedure may be found in your owners manual, but there are a few things that can help make the process easier, and a couple of safety tips too.

First, find a safe, level area to pull over and place reflective warning markers near your vehicle to alert other drivers. Before you raise the vehicle, use the wrench to ‘crack’ the lug nuts loose while the tire is still on the ground. Sometimes it takes a lot of force to do this and if the vehicle is raised you’ll only spin the wheel – and run the risk of the vehicle falling off the jack.

Once the lug nuts are loosened a little bit, begin to raise the vehicle, consulting the owner’s manual for lift points and proper jack procedure. Now you may fully remove the lug nuts and the wheel. Place the spare wheel back on the posts and replace the nuts following a star pattern. If you repeat this pattern gradually, you ensure that the wheel is evenly affixed to the hub. A severely dynamically unbalanced wheel can work the lug nuts back off while you’re driving!

After the wheel is back on and the lug nuts are snug, lower the vehicle and use your wrench to tighten them down a little further. Spares are not designed to be driven around at high speed or long distances, but if you don’t have another choice, be sure to stop and check that the lug nuts remain on there tight – the wheel can settle a bit as it’s driven and needing to tighten the lug nuts again is normal.

Visit the Borgman Ford Service Center for Complete Tire Care in Grand Rapids!

Whether you need your tires rotated, balanced, or replaced, the Borgman Ford Service Center is here to help. Our highly-trained and certified staff will make sure that your tires are in proper working condition, are balanced, and installed correctly. We’ll also inspect different parts of your vehicle while you’re here to keep an eye on its overall health.

You can check out our latest Service Specials, Schedule an Appointment Online, or Contact Us with any questions. Remember to check your smartphone’s app store for the Borgman Service Rewards App and get a Free Oil Change on your 5th visit! Come see why Borgman is the Best in the West!

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Enjoy Better Connectivity While Cruising West Michigan

Since FordPass was introduced, Borgman has been very impressed with the “cool-factor” of being able to remotely start, lock, unlock, and locate your new Ford using a smartphone. However, we know there are a lot of Ford drivers in Grand Rapids and West Michigan that would like this feature, but FordPass wasn’t an option when they bought their vehicle. That’s why we’re so pleased to announce that Ford is making FordPass available to this summer to anyone driving a 2010-17 Ford with their FordPass SmartLink device!

This enables owners of non-modem-equipped 2010 through 2017 Ford vehicles to extend the range of their key fob to their smartphone. It also provides a Wi-Fi hotspot, vehicle health monitoring, plus security and location alerts. This article published by Ford tells more, check out an excerpt below.

Upgrade Connected Features On Your Older-Model Ford With New Fordpass Smartlink, Available Nationwide Mid-2018

Millions of customers can soon upgrade the connectivity in their older-model Ford vehicles to include a 4G LTE Wi-Fi hotspot, smartphone control of existing key fob features, vehicle health and security alerts, and vehicle location tracking.

Using a simple device that plugs into the OBD II port below the steering wheel, the new FordPass SmartLink experience gives owners of 2010-17 model year Ford vehicles those connectivity features normally available only on newer vehicles equipped with modems.

“Vehicle connectivity has improved at a rapid rate in recent years,” said Frederiek Toney, president, Global, Ford Customer Service Division. “We believe offering an affordable way for our customers to upgrade their older-model vehicles to include more modern technology will improve their ownership experience for years to come.”

FordPass SmartLink is available exclusively through Ford dealerships nationwide starting in mid-2018 and is the latest example of Ford’s aggressive connected vehicle plan. By 2019, 100 percent of Ford’s new U.S. vehicles will be built with connectivity.

With more than two years of research and development invested, FordPass SmartLink engineers, in collaboration with Aptiv and Verizon Connect, have worked to make the technology function seamlessly on 2010-17 Ford vehicles.

For more information, visit Media.Ford.com.

Interested in FordPass? Visit Borgman Ford in Grand Rapids!

Borgman Ford is here to help you stay better-connected while cruising around Grand Rapids and West Michigan this summer. Whether you’d like to upgrade your current Ford with FordPass features or browse our selection of New 2018 Ford Vehicles, our staff is here to make sure all of your questions are answered and will always give you a Fair Trade Deal.

If you’d like to experience FordPass yourself, please stop by anytime for a visit – we’d be happy to assist you! While you’re here, feel free to take your favorite vehicle out for a test drive, or on an extended one if you’d like with our Day Trader Program. Come see what makes Borgman the Best in the West!

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