Day Trader Program

Swap Rides With Borgman Ford For A Day

Borgman Ford makes it EASY to test drive your next vehicle in West Michigan: The Borgman Ford Day Trader Program! Now, Grand Rapids auto shoppers that want to be sure a vehicle is good fit for them will have the option of trading vehicles with us for a day.

On a normal test drive, you're checking initial properties like acceleration, braking, interior layout, and the general feel. It is a sample the overall experience, and for many, this gives them enough information to make their decision.

However, there's nothing wrong with wanting more information - in fact, we encourage it. Our goal is 100% satisfaction, and we want to ensure that you absolutely love the vehicle before you make the decision to buy.

That's why we created the Borgman Ford Day Trader Program. It allows you to truly experience what the vehicle can offer by going through the paces of your typical day.

Here's how it works: After you've decided on the vehicle you'd like to try out, You'll be able to drive on familiar roads, see how it fits around your home, get into and out of parking spaces, into and out of the vehicle a few times, see the illuminated controls after dark, or other little things that are easy to miss during a test drive.

While you're out kicking the tires so to speak, we'll take a look at your trade-in. That way if you come back ready to make the switch, that time-consuming part of the transaction is already handled.

If you come back with some things you didn't like about the vehicle, don't be shy and let us know! There may be packages or options for that vehicle that address your concerns, or we can recommend other vehicles that suit your needs better.