Our service department is open. Our physical showroom is open and our team is available to assist you.
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OUR REDCOAT PROMISE
In 1960, Fred Borgman started a business with one purpose in mind. He thought there was a better, honest way to sell cars. Borgman was a huge success and the dealership became known to customers in Grandville and Grand Rapids as "The Home of the Redcoats". The salespeople all wore black pants, white shirts, black ties and the trademark, red sport coats. The redcoats came to stand for friendly, knowledgeable and professional sales people, a tradition which continues today. Learn More
Time for a tune-up? From oil changes to engine and transmission
replacements, we are dedicated to maintaining top tier customer service, no
matter the make or model. Use our easy online scheduler or simply
Call (616) 534-7651 to book your appointment!
Welcome to Borgman Ford, Serving West Michigan

We'll make your drive to the West side worth your while whether you're looking for a vehicle for work or play! We love what we do and we love helping our customers find the right new or used car, SUV or truck for their lifestyle and budget. Come in today to test drive our robust line of new 2018 Ford cars, trucks and SUVs, or peruse one of West Michigan's largest collection of Used cars in our Grand Rapids Used Car center, backed by our B-Protected Warranty.