Borgman Ford has some exciting news for West Michigan Ford Truck fans, especially those who value performance and capability. The 2019 Ford Raptor arrives later this year, and it’s chock full of upgrades like class-exclusive FOX™ 3.0 Internal Bypass shocks, a New Trail Control system and all-new Recaro sport seats. These feature alongside some new paint options and appearance tweaks too.

What’s particularly interesting about the shocks is this: they can adjust themselves while the vehicle is moving based on the terrain. For instance, if the truck is in mid-air, the system will stiffen them up to smooth out the landing, but relax them on super-bumpy roads. Also worth noting is the New Trail Control System, which behaves somewhat like cruise control for trails. It will automatically adjust the power and brakes for each wheel, so all you have to do is steer.

A recent article in the Official Ford Media Center tells more; here are some excerpts:

Upgraded F-150 Raptor Raises Bar Again In Ultimate Off-Road Performance with Smarter Shocks, New Trail Control

https://youtube.com/watch?v=jhJaHuHLqNw

Ford is making its iconic F-150 Raptor – the ultimate high-performance off-road pickup – even better with upgraded technology including class-exclusive, electronically controlled FOX™ shocks, new Trail Control™ and all-new Recaro sport seats.

The upgrades are focused on key components that have made F-150 Raptor the benchmark in off-road trucks for an even tougher, smarter, more capable trail runner.

“Raptor’s success is rooted in its incredible suspension, superb vehicle control and the confidence the truck instills in its owners,” said Hermann Salenbauch, global director, Ford Performance vehicle programs. “Upgrades to the 2019 F-150 Raptor have improved all three to new levels that the competition will have to benchmark – again.”

While Raptor has plenty of torque and horsepower, building a high-performance off-road truck isn’t just about engine power – it’s also about the suspension. Raptor’s suspension upgrades make it even more capable of clawing away at the terrain.

To enhance Raptor’s already proven internal bypass shocks, Ford Performance worked directly with FOX to develop all-new electronically controlled Live Valve technology for the new platform that continuously adjusts damping in real-time. This class-exclusive setup uses sensors in the suspension and body to maximize comfort, handling and bottom-out resistance.

“By automatically varying compression rates, Raptor can now make the most of its suspension travel of 13 inches at the front and 13.9 inches at the rear,” said Salenbauch. “The 2019 Raptor is not just more capable off-road. It’s smarter.”

You can read the full article by visiting Media.Ford.com.

Start Your West Michigan Adventures in a New Ford F-150 Raptor from Borgman Ford in Grand Rapids

Searching Grand Rapids for a rugged and off-road-capable truck? Stop by Borgman Ford and see our selection of New Ford F-150 Raptor pickups! Borgman has one of the largest selections of New Ford F-Series Trucks in West Michigan, and if you don’t see exactly the one you want, we’ll order it for you!

Our friendly and courteous sales staff are here to answer any questions you may have, but will never pressure you into a sale. We’ll also give you exactly what your trade is worth – no gimmicks, shell games, or bull. You can read more about our famous Fair Trade Deals here. If you see a better deal on a New Ford F-150 Raptor elsewhere, let us know and we’ll match it. Come see why Borgman is the Best in the West!

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Borgman Ford in Grand Rapids is pleased to announce that thanks to some fancy footwork, Ford was able to resume production of F-Series Trucks. Just in case you haven’t heard, one of Ford’s suppliers, Meridian Magnesium Products, was shut down after a fire broke out in their facility. This, in turn, interrupted the supply chain and halted production of F-Series trucks and a handful of other Ford Vehicles.

Ford got to work with the help of a global team of experts to get Meridian back into production and recover tooling from the damaged facility. Now, production has resumed with minimal interruption. While the fire was tragic and we’re keeping those injured in our thoughts, West Michigan auto shoppers need not worry about finding their next ride at Borgman. This recent article from the Official Ford Media Center tells more – here are some excerpts:

Ford Restarting F-150, Super Duty Production Ahead Of Schedule After Fire At Magnesium Parts Supplier

Ford Motor Company is restarting production of the popular F-150 at Dearborn Truck Plant Friday after just over one week of downtime. The company has also successfully repaired the supply chain for Super Duty, with production targeted to restart by Monday at the Kentucky Truck Plant as well as the Kansas City Assembly Plant that also makes F-150 pickups.

This follows the massive May 2 fire at the Meridian Magnesium Products facility in Eaton Rapids, Mich.

“While the situation remains extremely dynamic, our teams are focused on returning our plants to full production as fast as possible,” said Joe Hinrichs, Ford president, Global Operations. “The ramp-up time to full production is improving every day.”

Ford teams, together with suppliers including Walbridge and other contractors, worked nearly around the clock to get America’s best-selling vehicle franchise back on line as quickly as possible.

The teams removed 19 dies from Meridian’s badly damaged facility, and in one case, moved an 87,000-pound die from Eaton Rapids, Mich., to Nottingham, U.K., via an Antonov cargo plane – one of the largest in the world – in just 30 hours door-to-door. A die is a tool used to cut or shape material using a press.

“Faced with unexpected adversity, the Ford team, including our global supply partners, showed unbelievable resiliency, turning a devastating event into a shining example of teamwork,” said Hau Thai-Tang, Ford’s executive vice president of Product Development and Purchasing. “Thanks to their heroic efforts, we are resuming production of some of our most important vehicles ahead of our original targets.”

You can read the full article by visiting Media.Ford.com.

Shop Ford F-Series Trucks at Borgman Ford in Grand Rapids, MI

Looking for a New Ford F-Series in West Michigan? Check out Borgman’s huge selection of New Ford F-150 and New Ford Super Duty trucks! With over 100 to choose from, there’s sure to be the one you’re looking for. Our friendly and knowledgeable staff is here to help and will make sure all of your questions are answered but will never pressure you into a sale. If you want to be sure that a New Ford F-Series is the truck of your dreams, ask about our Day Trader Program and go for an extended test drive! Browse our selection of New Ford F-150 and Super Duty trucks and come see why Borgman is the Best in the West!

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Borgman Ford has some good news for West Michigan Waze users – any 2018 Ford vehicle with SYNC 3 version 3.0 or greater will now be able to run Waze on its touchscreen!

For those that are unfamiliar, Waze is an incredible smartphone app for maps and navigation. What makes it unique is that it’s community-based, so drivers can leave warnings and notifications for other drivers, get the best gas prices, and much more.

On Ford SYNC 3, these functions of the Waze app are now accessible through the power of your voice. This latest article on the Ford Media Center tells more – here are some excerpts.

Look, No Hands: Project Waze Onto Your Car’s Screen And Control It With Your Voice

Waze users around the world can now project the app’s real-time traffic and navigation service onto the touch screen in Ford vehicles via SYNC® AppLink® and control it through voice command. For owners of Ford SYNC 3-equipped vehicles, this allows easier access to features including finding efficient traffic routes, locating cheaper fuel prices and reporting traffic accidents.

To use, customers simply connect their Waze-equipped iPhone to the USB port of their Ford vehicle and view the service as it is projected onto the vehicle touch screen. With Ford SYNC AppLink, users can now conveniently access the app’s features on a larger display and have voice guidance through their own vehicle speakers and microphone system.

In addition to the ability to report on heavy traffic, accidents and fuel prices, Ford’s integration of Waze includes recent app updates such as talk to Waze, which lets you control the app via voice command. Features also include route support for high-occupancy vehicle lanes (carpool lanes), providing additional navigation options and more accurate arrival times.

You can read the full article by visiting Media.Ford.com, or visit Waze.com to learn more about the app.

Shop New Fords with SYNC 3 at Borgman Ford in Grand Rapids

Borgman Ford has been giving West Michigan Fair Trades & Honest Deals since 1960. If you’re looking around Grand Rapids for a New Ford, take a look at our online inventory today and stop by for a test drive! If you love the Waze app, or just want to take advantage of all of the features of SYNC 3 with Apple CarPlay or Android Auto, check out our current selection of New Fords equipped with SYNC 3.

Our friendly and courteous sales staff are here to answer any questions, and will never pressure you into a sale. If you want to be sure you’ll love a New Ford Vehicle, ask about our Day Trader Program and take one on an all-day test drive. Come see why Borgman is the Best in the West!

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Late last summer, Borgman Ford asked all of our readers in West Michigan to keep those affected by Hurricane Harvey in their thoughts. It was shortly after a category-4 storm devastated Houston Texas and the surrounding communities, leaving many homeless and many more without basic necessities. Since that time, Ford has been working hard to support those communities in any way they can, and we’re pleased to share some of the things they’ve been doing and the progress that’s been made.

Recently, Ford shared some of the things they are doing in the Official Ford Media Center. Below are some excerpts from the article:

Ford Hosts “Texas Is Family” Event; Donates 38 Vehicles To Support Ongoing Hurricane Recovery Efforts

Nine months after the devastation caused by Hurricane Harvey, Ford Motor Company is reinforcing its commitment to the Houston community and continuing its support of ongoing recovery efforts in southeast Texas.

Ford employees, Houston-area Ford dealers and local nonprofits are gathering at Houston Food Bank today for a “Texas Is Family” community event that marks the donation of 38 Ford vehicles to eight organizations in the state. Vehicles will be used to enhance ongoing relief efforts by delivering food, mental health and medical services, as well as items such as diapers, personal hygiene kits, bug spray, cleaning supplies and coolers. Some vehicles will serve as first responder rescue and evacuation vehicles for future emergencies.

The “Texas Is Family” event demonstrates Ford’s strong connections in the Houston community and brings together many of the nonprofits the company has been working with since recovery efforts began last August. Nonprofits participating in today’s event include:

• Houston Food Bank is moving its emergency food pantry outside to serve as a pop-up food pantry for designated clients; Ford employee volunteers are working to facilitate the pantry and assist clients
• The Salvation Army is providing beverages from its canteen – the vehicle used in disasters to serve first responders – as well as information about the services it offers
• American Red Cross is providing information about long-term recovery efforts in Texas and distributing materials related to its home fire campaign; with hurricane season beginning June 1, the organization is also distributing hurricane and flooding preparedness checklists
• First Book is hosting a pop-up library for representatives from up to 20 local schools to come pick up books and supplies for their teachers; Ford employee volunteers are assisting school officials in selecting and packing books

“Ford is the best in Texas because of our longstanding commitment to being a good neighbor, strengthening communities and helping make people’s lives better – in good times and in times of need,” said Jim Vella, president, Ford Fund, the philanthropic arm of Ford Motor Company. “We want to thank all of our employees, dealers and nonprofit partners who stepped up when the people of Houston needed them most.”

You can read the full article by visiting Media.Ford.com.

Borgman Ford, Your Proud Grand Rapids, MI Ford Dealer

Borgman Ford is proud to represent a company this committed to helping people in need. We’d like to remind everyone in West Michigan to keep Houston and other gulf coast communities in their thoughts this hurricane season. If you’d like to do a little more, we feel the most meaningful way to show support is by making a donation to the Houston Food Bank, but you can also use CharityNavigator.org to find other causes.

For more articles like these, whether about Ford helping on a national or global level, or Borgman helping in Grand Rapids & West Michigan, visit the Community Section of our blog.

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Borgman Ford Thanking The Middleville Community For All Their Support

Borgman Ford would like to thank all of the people in the Middleville community, senior parents, friends, and family who made time to stop by on April 28th to test drive a new Ford. We had an excellent turnout for the event and could not have asked for better weather. Most of all, it was awesome to see the community come together and help give the Thornapple-Kellogg 2018 Senior Class a graduation night they won’t soon forget! Click the image thumbnails below to see some photos from the event.

During the Ford Drive 4 UR School Event, people came out and visited us at Thornapple-Kellogg High School to test drive a New Ford. For every person who went out for a spin, Ford pledged $20 to the band program.

To date, Ford “Drive 4 UR” events have helped schools and community organizations all over the country raise more than $35 million dollars for their associated causes. For more information, visit FordDrive4UR.com.

Thank you again to everyone who came and made the event a rousing success. We were blessed with lots of sunshine and met so many nice people throughout the day, including a State Trooper who came by to help! Together, we really made a difference to give the 2018 Senior Class a proper send-off in a fun, safe atmosphere.

We hope to see you all again next year, and Go Trojans!

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Borgman Ford is as excited as any West Michigan truck fan that the Legendary Ford Ranger is making its triumphant return next year. Today, we’re giving you a quick look at the testing process that goes into making sure that this is the toughest Ford Ranger yet. In the video below, you’ll see the new truck endure the same grueling challenges as its big brother: the Ford F-150. Watch as it’s shaken for days on end, subjected to extreme temperatures, and punishing road conditions. At the end of the video, you’ll be treated to some professional hooligans pushing the Ranger to its absolute limits to see what this truck is really made of. Enjoy!

How Ford Is Testing The 2019 Ranger To Ensure It’s Built Ford Tough And Ready For Adventure

https://youtube.com/watch?v=6RPkKcaRNdI

From grueling lab tests to robotic testing too harsh for humans to endure, from jagged trails in the Australian Outback to the Arizona desert, Ford is torturing its 2019 Ranger to make sure the all-new truck is up to Built Ford Tough durability standards and ready for adventure.

Ranger testing is based on the same proven standards of the legendary Ford F-150.

“We torture every component – from its high-strength steel frame to its EcoBoost® engine to its cloth and leather-trimmed seats – to ensure Ranger is ready for any season and nearly any terrain,” said Rick Bolt, Ford Ranger chief engineer.

Check out the full article by visiting Media.Ford.com.

Excited About The Ford Ranger? Sign Up For Borgman Email Alerts!

If you want to be one of the first in West Michigan to drive the New 2019 Ford Ranger, sign up for Borgman Ford Ranger Alerts! Simply fill out this form and we’ll send you an email reminder just before the Ranger arrives. From there, our courteous and knowledgeable sales staff will make sure all of your questions are answered and you get a Fair Trade Deal on your current vehicle. Stay tuned here for Come see why Borgman is the Best in the West!

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At Borgman Ford in Grand Rapids, it still makes us giddy when we hear the unmistakable sound of a Ford Mustang GT roaring to life. When that low rumble of the exhaust turns to a powerful roar on the open road, you know there’s something special about it.  It doesn’t matter if you’re just getting into muscle cars or a devoted Mustang fan. Your hairs stand up on end, you may get the butterflies, or your pupils might dilate – this is all by design.

Ford put considerable effort into the sound of their performance cars, with the 2019 Mustang being the most recent and dramatic example. Audio engineers have created a sound meant to provoke a primitive fight-or-flight response by studying the sound of things that were dangerous to early humans. If this all sounds a little too loud to be practical in suburbia, you can tame the wild Mustang into a little pony for the sake of your neighbors through the car’s intuitive dashboard.

The work Ford has done to awaken our ancient instincts is fascinating, and you can read more about it through this latest entry in the Official Ford Media Center. Below, we’ve gathered some excerpts from the article, but you can read the whole thing here and listen to some audio clips.

Audio Engineers Tap Into Our Ancestral DNA To Enhance Our Emotional Connections To Products

The next time you jump at the sound of thunder or feel an adrenaline rush when you hear the new active valve performance exhaust on the 2019 EcoBoost®-equipped Mustang, thank your prehistoric ancestors.

It’s called an autonomic response, and it traces back to ancient humans who successfully learned to react quickly to loud and powerful sounds, like the roar of a lion or the crash of a tree. Over time, this fight-or-flight response to avoid danger was passed along in our DNA and hardwired into our minds and bodies.

Beyond the basics of sound – loud, quiet, high/low pitch, simple or complex harmonic structures.

In Dearborn, Michigan, audio designers of another sort create sounds that tap into our desire for power and thrills.

“We’re probably the few engineers here who do not have to design to a number or a specification,” said Hani Ayesh, Ford exhaust development engineer. “Instead, we work to identify that signature sound DNA that connects drivers to the emotional expectation they have for a specific car.”

These automotive sound engineers rely on computational analysis to design, for example, a computer-controlled active exhaust system that opens valves – much like a saxophone or a large pipe organ – to change the sound of the car based on the mood of the driver.

“When I pick up my kids from school, they want to hear that growling rev of the engine,” said Ayesh, “but my wife and neighbors, not so much. So I can select the quieter ‘good neighbor’ mode, and keep them happy, too.”

You can experience the powerful sound of the Ford Mustang and read the entire article by visiting Media.Ford.com.

Drive a New Ford Mustang from Borgman Ford in Grand Rapids

Borgman Ford has been West Michigan’s home for Fair & Square Deals since we opened our doors in 1960. If you’re searching Grand Rapids for a great deal on a New Ford Mustang, visit today and experience our legendary Redcoat customer service. Our staff will ensure that all of your questions are answered and give you a Fair Trade Deal on your current vehicle.

Borgman Ford will not be undersold on any of our new vehicles, so if you see a better deal on the Ford Mustang you want elsewhere, let us know and we’ll match it. If you don’t see the Mustang you’ve been dreaming about on our lot, we can help you navigate the ordering process too. Take a look at our New Ford Mustang lineup and stop by anytime for a test drive. Come see why we’re the Best in the West!

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The Borgman Ford Commercial Team prides itself on giving West Michigan fleet customers the best value and service for their money. In that regard, we were pretty excited to see that Ford Vehicles took home five different category wins in Vincentric’s “2018 Best Fleet Value in America” awards.

Every year, Vincentric takes an in-depth look at different segments of the auto industry. Through their analysis, they determine the average cost of ownership of a fleet vehicle, and when other factors are applied, they can deduce which vehicles give fleet managers the best value over their lifetime. This recent article from the Official Ford Media Center makes the announcement – see which vehicles won in the excerpt below:

Ford F-150, F-350 Super Duty, Transit, Taurus Win Vincentric Best Fleet Value Awards For Low Cost Of Ownership

Ford Motor Company has won five 2018 Vincentric Best Fleet Value in America awards. The awards recognize the vehicles Vincentric’s analysis of 28 different lifecycle cost scenarios determines will provide fleet and vocational customers with the lowest total cost of ownership.

Ford vehicles won in sedan, pickup and van categories:

Ford Taurus SE – an eight-time large sedan winner
Ford F-150 XL – six-time full-size half-ton pickup truck winner
Ford F-350 Super Duty XL – three-time full-size one-ton pickup truck winner
Ford Transit 150 XL low-roof passenger wagon – four-time full-size half-ton passenger van winner
Ford Transit 150 medium-roof cargo van – two-time full-size half-ton cargo van winner

Read the rest of the article on Media.Ford.com, or visit Vincentric.com for more about them.

Borgman Ford Commercial in Grand Rapids: Small Business Benefits, Big Business Reach.

The Borgman Ford Commercial Division has dedicated, professionally trained sales and service staff to help West Michigan businesses maximize their time and money. Whether you need one vehicle or many, you’ll get exactly what you need at a price you’ll love. Ford boasts an industry-leading lineup, including the legendary Ford F-Series, versatile Ford Transit line, and the upcoming Ford F-150 Power Stroke Diesel.

Browse our Ford Commercial Inventory online or Get In Touch with us to get started. If you need upfits or modifications made to your new Ford fleet vehicles, we’ll work with our network of upfitters to deliver what you need, or if you’re in a rush, visit our Work Trucks specialty site to browse ready-to-roll inventory.

Come see why Borgman is the Best in the West!

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Borgman Ford has some exciting news for West Michigan auto enthusiasts. Ford just revealed the 2018 Mustang Cobra Jet – celebrating 50 years of the iconic platform’s drag racing heritage. The specialty Mustang will be available to order this summer in a limited run of 68 vehicles. Most exciting is the 5.2L Coyote V8, which is supercharged and powers the fastest iteration yet – screaming through the quarter mile in under 9 seconds!

This recent article in the Official Ford Media Center tells more – take a look below for some excerpts.

2018 Mustang Cobra Jet Celebrates 50Th Anniversary Of Racing Legend With Quickest Straight-Line Stallion Yet

Fifty years ago, the Ford Mustang Cobra Jet took to the staging lanes at drag strips everywhere – and along with the resulting wins, a legend was born. Now comes the return of the Mustang Cobra Jet drag strip race car by Ford Performance – targeted to be the most powerful and quickest version from the factory yet, capable of running the quarter-mile in the mid-8-second range while topping 150 mph.

Engineered by Ford Performance Parts, the purpose-built drag racer developed on the 2018 Ford Mustang platform is limited to 68 non-VIN production cars. It includes a supercharged 5.2-liter Coyote V8 and unique four-link rear suspension, along with a Ford 9-inch solid rear axle from Strange Engineering.

The car is designed to be legal for National Hot Rod Association drag racing, along with several National Mustang Racers Association and National Muscle Car Association classes.

You can read the full article by visiting Media.Ford.com.

Drive a New Ford Mustang From Borgman Ford in Grand Rapids

Looking to add a bit of excitement to your daily commute? Visit Borgman Ford today and see our selection of New Ford Mustangs! Our friendly, knowledgeable, and courteous sales staff will make sure all of your questions are answered and if you’d like, we’ll gladly help you custom-order the Ford Mustang of your dreams!

Want to be sure the Ford Mustang is the vehicle for you? Sign up for our Day Trader Program and take one for an extended test drive – we’ll use the time to look over your current vehicle, and will always give you a Fair Trade Deal. Come see why we’re the Best in the West!

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Ford Reveals Best-In-Class Fuel Economy Ratings of Ford F-150 Diesel Truck

We are pleased to announce that the New 2018 Ford F-150 Diesel will arrive at Borgman Ford in Grand Rapids sometime in May! When it does, West Michigan truck fans looking for brute force and fuel efficiency won’t have to compromise, as the newly-announced fuel economy specs show a best in class 30 mpg highway.

On top of the efficiency numbers, the F-150 Diesel boasts 250 horsepower and a whopping 440 lb./ft. of torque, which is more than enough to haul whatever you need to bring with you to work or play. This recent article from the Official Ford Media Center tells more – here are some excerpts:

New Ford F-150 Power Stroke Diesel Has Best-In-Class EPA-Estimated 30 Mpg Highway Fuel Economy Rating

The 2018 Ford F-150’s first 3.0-liter Power Stroke® diesel engine officially boasts EPA-estimated ratings of 30 mpg highway, 22 mpg city and 25 mpg combined. These are the highest EPA-estimated ratings available in a full-size pickup truck.

These benchmark figures are the result of more than a decade of work developing a lightweight high-strength, military-grade, aluminum-alloy body, a 10-speed SelectShift® transmission, and robust engine construction of aluminum and compacted graphite iron to deliver durability, reduced weight and stump-pulling torque.

F-150 Power Stroke diesel shares its proven commercial-grade technology with F-Series Super Duty’s 6.7-liter Power Stroke – America’s most powerful, capable heavy-duty pickup truck ever.

You can read the full article and review powertrain specs by visiting Media.Ford.com.

Haul More For Less in a New Ford F-150 Diesel from Borgman Ford in Grand Rapids, MI

Want to be among the first in West Michigan to drive the New 2018 Ford F-150 Diesel? Visit Borgman Ford in Grand Rapids today and ask our friendly sales staff about ordering the powerful and efficient truck of your dreams, or keep an eye on our New Ford F-150 Inventory and come test drive one when they arrive. The new truck will start to ship in May 2018 so don’t delay – they’re sure to sell out fast!

Everyone who visits Borgman is treated like family, and we will never pressure you into a sale or play a shell game with your trade-in. Read more about our famous Fair Trade Deals and come see why we’re the Best in the West!

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