Borgman Ford is happy to report that Ford Motor Company has ranked number 2 among all automakers the 2018 J.D. Power Initial Quality Study. This is the second year in a row Ford has earned this spot, with the Ford F-Series Super Duty, Ford Expedition, and the Ford Mustang all receiving top honors in their segments.

Also of note, Ford has only improved their score over the last five years, making this year their best to date. Some of that is owed to the crowd-pleasing and easy-to-use Ford SYNC®3 system, which is now available in almost every New Ford vehicle in the lineup.

This recent article published in the Official Ford Media Center tells more – here are some excerpts:

Ford Motor Company Earns Its Best-Ever Score In 2018 J.D. Power Initial Quality Study; Five Nameplates Receive Highest Honors

Ford Motor Company has earned its best-ever scores in the 2018 J.D. Power Initial Quality Study, thanks to overall quality improvements that are outpacing the industry, especially in advanced audio, connectivity, entertainment and navigation technology. Now in its 32nd year, the J.D. Power study, which measures vehicle quality by analyzing the first 90 days of ownership, ranks Ford Motor Company No. 2 among all automakers.

Ford’s scores are helped by substantial improvements in technology quality. Almost every Ford and Lincoln vehicle equipped with SYNC® 3 connectivity technology, leads its quality segments with significantly better than average quality scores.

“Customers want a vehicle that keeps them connected whether they’re going places or just out enjoying a drive,” said Jim VanSlambrouck, Ford’s Director of Quality for The Americas. “Our improving quality scores show we are delivering smart vehicles for a smart world that are also easy to use.”

You can read the full article by visiting Media.Ford.com.

Shop The Award-Winning New Ford Lineup at Borgman Ford in Grand Rapids, MI

West Michigan auto shoppers looking for the unparalleled quality of a Ford Vehicle and excellent customer service choose Borgman Ford in Grand Rapids. Our friendly and courteous sales staff would be delighted to help you with the New Ford Super Duty, New Ford Expedition, New Ford Mustang, or any other New Ford Vehicle on our lot.

We’ll make sure that all of your questions are answered before you make a decision, give you a Fair Trade Deal on your current vehicle, and will never pressure you into a sale. If you want to be sure you’ll love a New Ford, swap with us for a day through our Day Trader Program. Come and see why Borgman is the Best in the West!

Posted in New Inventory, News | No Comments »

Borgman Ford is Grand Rapids & West Michigan’s one stop shop for all of your collision repair needs. Whether you drive a Ford, Mazda, or any other make of vehicle, our experienced team of professionals will restore your vehicle to pre-accident condition.

If you’re visiting the Borgman Ford Collision Center, chances are you’re not having the best day of your life. Customers sometimes have to spend untold amounts of time on the phone with their insurance company, only to come away with incomplete or conflicting information.

Below, we’re going to go over a few common points of confusion when navigating the collision repair process. We’ll also highlight some of the services we provide to get your vehicle back on the road faster and lessen the inconvenience.

By Michigan Law, You Have The Right To Choose Your Own Body Shop

If you’ve ever been in an accident, right after reporting it to the police you usually spend some time on the phone with your insurance company. The insurance company may tell you exactly which shop to take your vehicle to. This might make you feel uneasy, and rightfully so – you may not know this shop or their reputation.

Choosing your own collision center is your decision by law. However, don’t expect the claims representative to just say, “Ok.” Remember the insurance companies have agreements with one or more shops in your area. They’ll want to send referrals to them in exchange for lower rates and the use of used or aftermarket parts. A common tactic used to funnel customers to their preferred shops is to warn them about possible delays, added hassle, special requirements, added cost or less warranty coverage, which wouldn’t be a problem with their preferred shop. Do not allow yourself to be pressured by this.

Insurance companies have certain expectations their preferred shop must maintain, so the insurance company who sends the most business their way, gets their rules followed more closely than others. So, if you are one of the unfortunate customers who have insurance through a smaller company, you will be delayed in the repair process so the larger insurance companies get their needs taken care of first. We treat all customers fairly and perform the repairs as quickly as possible.

Rest assured: the Borgman Ford Collision Team has many years of experience negotiating with insurance companies and will do so on your behalf. We will make sure your vehicle gets thoroughly inspected, and the work gets done right the first time – complete with a lifetime warranty. We make every attempt to use original new parts as recommended by the manufacturer, even if we have to lose some money on the repairs. Your vehicle will also be returned to you in a timely fashion, no matter what kind of horror stories the adjuster is telling you over the phone.

“We will work with any insurer to get the job done, but we work to satisfy the customer’s needs first,” says John Workman, the Body Shop Manager at Borgman Collision. “Not officially partnering with insurers has allowed us to advocate for the owner – they’re ultimately who we want to leave happy.”

No, You Don’t Need An Estimate For Approval From Your Insurer

Although you will get an estimate for the cost of repairs to your vehicle from Borgman Ford, it may not necessary for the insurance company to have one before the process can begin. Your insurance company may accept our estimate or send their adjuster who inspects the damage to your vehicle and makes a determination as to what the cost of the damage is. The funds are intended to compensate your losses for the damage to the vehicle, and Borgman Ford can help by negotiating that amount to ensure that it’s enough to restore the vehicle to pre-incident condition. This brings us to our next point:

If Your Vehicle Is In Our Facility, The Adjuster Will Be Able To See Hidden Damage

Even if you were only in a minor fender-bender, there may be hidden damage to structural or mechanical components of your vehicle, so it’s worth having it looked over. Insurance adjusters are trained professionals that do this every day, but in some cases, it’s not always possible to inspect a vehicle fully when at your home or at a drive-up facility. Borgman Ford will ensure that the adjuster has the ability and resources to go through your vehicle with a fine-toothed comb while we act as an extra set of eyes during the process for you.

Choose Borgman Collision For Auto Accident Repair in Grand Rapids & West Michigan

If you’re involved in an auto accident while out cruising West Michigan, let the experts at Borgman Ford Collision take the hassle out of the insurance and repair process. No matter the extent of the damage, our team has many years of experience restoring all makes and models to their original condition and navigating the insurance claims process. As a “one-stop” collision repair center, we do everything we can to lessen the inconvenience for our customers. We work for you, the customer, not the insurance companies and we promise to keep your best interests in the forefront of the repair process. Here are some of the benefits of choosing us:

• We work with all insurance companies
• We service all makes and models
• Lifetime warranty on workmanship for as long as you own the vehicle
• Factory-trained and certified technicians
• I-CAR Platinum certified technicians
• I-CAR Gold certified shop for over 12 years
• All-new aluminum F-150 Ford certified
• We use as many factory OEM parts as possible
• Pick-up and delivery service available
• Free loaner vehicles available
• Se Habla Español

Should you find yourself in need of our services, we’ll keep you moving and handle all the details so that you don’t have to! Give us a call at 616-249-8857 or visit our Collision Repair Center Page for more information.

Posted in Body Shop, News | No Comments »

The New Ford Expedition is a favorite of many West Michigan SUV shoppers. People with large families, adventure-seekers with toys to tow, or those looking for a premium driving experience gravitate towards the Ford Expedition because of its many features that accommodate those needs. Now, there’s another reason to consider the New Ford Expedition: The National Highway Traffic Safety Administration (NHTSA) has awarded the Expedition with a 5-star crash test rating, and it’s the only SUV in its class to earn that rating.

This recent article published in the Official Ford Media Center tells more, see below for an excerpt.

Ford’s Red Hot Expedition Tops Government Crash Test Ratings With Five Stars, Making It Best Among Competition

The all-new 2018 Ford Expedition has earned the government’s highest possible crash test rating of five stars from the National Highway Traffic Safety Administration, making this full-size SUV a leader in safety.

Expedition is equipped with dual seat belt pyrotechnic pretensioners in the anchor and retractor, which contributes to safety, helping to keep occupants in place in the event of a crash.

“As a father of four and longtime Expedition owner, safety was a top priority when engineering the entirely new Expedition,” said Andrew Kernahan, Ford Expedition chief program engineer. “We are proud of the many features Expedition offers today that help keep our customers safe on the road.”

You can read the full article by visiting Media.Ford.com.

Custom-Build Your New Ford Expedition at Borgman Ford in Grand Rapids, MI

Borgman Ford is West Michigan’s proud home of the Ford Expedition – the safest SUV in its class, and the most spacious and luxurious vehicle in the New Ford Lineup.

If you’d like to drive home a New Ford Expedition, or simply explore options, visit our Online Showroom to compare all of the New 2018 Ford Expedition or the more spacious New Ford Expedition MAX. If you see one you like, we urge you to come check it out as soon as possible, because these SUVs sell quickly. We find that the best option for our Expedition customers is to meet with us and build the exact SUV they want, and we’ll have it delivered to our showroom as soon as possible.

If you have any questions or would like to schedule an appointment, please feel free to Contact Us. Come see why Borgman is the Best in the West!

Posted in New Inventory, News | No Comments »

Borgman Ford Commercial works with many different businesses in West Michigan to provide, customize, and service their fleet of Ford Transit Vans, Transit Connects, and F-Series Trucks. We’ve had the pleasure of working with a number of non-profit businesses too, all with their own unique needs and we welcome the challenge of meeting them within their budget. While we don’t see many disaster relief vehicles in this part of the country, there are places in the U.S. that need them all too frequently, especially going into Hurricane Season.

This latest article and video from the Official Ford Media Center tells more about the needs of non-profit disaster relief organizations and highlights the Ford Transit challenge the Ford Fund is running this summer. The most innovative disaster relief organizations will receive grants to build their perfect Transit Van! Read more below:

Ford Fund To Award Customized Transits To Nonprofits With The Most Innovative And Effective Disaster Relief Solutions

https://youtube.com/watch?v=dQk2mGyJqfY

The 2018 Atlantic hurricane season is underway and Ford Motor Company Fund wants to provide disaster relief teams with the best equipped and most capable vehicles when people need help.

Natural disasters can hit with a devastating punch, presenting first responders with unique and dangerous situations. Beginning today, Ford Motor Company Fund is accepting applications for the second Ford Disaster Relief Mobility Challenge, an opportunity for nonprofit partners to tap into their expertise and creativity to customize a Ford Transit to fit a particular need in their community.

The Ford Disaster Relief Mobility Challenge works like this:

• Applications from certified U.S. – based 501(c) 3 nonprofit organizations must be submitted by August 31, 2018 at fordbetterworld.org
• Winning entries will be selected based on proposed vehicle use, the unique challenge facing the community and the ideas deemed best at meeting that challenge with a Ford Transit
• Three grants of up to $70,000 each will be awarded to purchase a Ford Transit cargo or passenger van, and for the cost of equipping and customizing the vehicle
• Winners will be notified in September – during National Disaster Preparedness Month

“When natural disaster strikes, it is critical to move the right people, the right materials and the right vehicles to impacted areas to help people as quickly as possible,” said Jim Vella, president, Ford Motor Company Fund. “Nowhere is our mission to strengthen communities more urgent than in recovery efforts during the hours, days and weeks following a natural disaster.”

To read the full article, visit Media.Ford.com.

Borgman Ford Commercial: Your Home for Custom Ford Transit Vans in West Michigan

Mnay West Michigan Businesses and Non-Profits alike turn to Borgman Ford Commercial for dependable and highly-customized Ford vehicles. Especially in the case of non-profits, Ford fleet vehicles like the Ford Transit allow them to do their work more efficiently and with less downtime. If you know of any non-profit disaster relief companies in West Michigan that would benefit from having the exact Ford Transit Van to meet the needs of their work, please share this article with them or give them a link to FordBetterWorld.org.

Whether you need to build one Ford Fleet Vehicle or many, the friendly and courteous sales staff at Borgman Ford Commercial is happy to help. We’ll make sure all of your questions are answered and review all of your options before you make your decision, and work with our network of upfitters to customize your new vehicles so they’re 100% ready for work. See our full Ford Commercial Inventory, or Contact Us to get started. Come see why Borgman is the Best in the West!

Posted in Community Events, Fleet, New Inventory, News | No Comments »

School’s out for the summer and many West Michigan families are getting ready to hit the road. Whether you’re going on a longer summer adventure, or just driving the family to the beach, understanding and maintaining two important systems in your vehicle will help avoid hot weather breakdowns.

Keep Cool With Well-Maintained Air Conditioner

A car, truck or SUV air-conditioner system does not simply blow cold air into the car. The air-conditioning system is actually designed to remove the hot air from within the vehicle cabin and dispel it to the atmosphere outside the car.

In order to do so, the air conditioner system relies on a number of components to operate effectively. Like all mechanical parts, these items are prone to wear and regular system servicing helps to protect them from breakdown. The air conditioning system is pressurized by a gas known as a refrigerant. Each vehicle specifies how much refrigerant is used to fill the system.

When the air in your air conditioning (AC) begins to lose power and the air doesn’t feel too cold, it may be time for an AC recharge. It must be noted, however, that recharging your AC is a temporary fix to a likely bigger problem. If your system is indeed missing refrigerant, your AC system has a leak and needs to be inspected and repaired. Refrigerant does not evaporate in an airtight system so air is leaking in.

During our A/C Inspection, we check the following for function:

• Compressor
• Condenser
• Expansion valve or orifice tube
• Receiver, drier, or accumulator
• Evaporator

From a quick tuneup or air conditioner flush to replacing components, let the experts at Borgman attend to your car’s air conditioning system – while you wait!

Radiator Risks in Summer Heat

While cabin comfort is important to the humans in the vehicle, proper engine cooling is equally important for the health of your vehicle’s engine. Hot, summer air in heavy traffic or traffic jams can stress even a well-maintained radiator. Overheating is the #1 cause of summer breakdowns, according to ASE.

Low coolant levels in high heat can kill your engine. Also be aware that if you have a damaged radiator or hoses, the coolant may leak causing your engine temperature to rise even more. In summer weather, always keep an eye on vehicle’s temperature gauge.

Make sure your radiator is adequately filled with coolant at the right concentration — usually a 50/50 mix of water and antifreeze, but check your car’s specifications. The radiator should be flushed every two years. If it hasn’t been serviced, do so before you hit the road.

Also take time before a long trip to inspect your hoses, looking for leaks, cracks, peeling or separation. While the engine is still warm, squeeze along the hose’s length — it should feel firm, but not hard. If the hose is spongy or soft in even one section, consider replacing it before it fails and causes bigger problems.

Carry duct tape, which may serve as a very short-term fix for a blown hose while you seek help. However, remember that duct tape can’t stand too much heat.

Intermittent Overheating Causes
If your car is overheating at idle, but it’s fine the rest of the time, then there are a handful of different problems that you might be dealing with. The most likely reason for this type of problem is that your fan isn’t working, but the reason, and the fix, will differ depending on the car you drive. Intermittent overheating problems can also be caused by low coolant, air in the cooling system, a bad coolant temperature sensor, or even a faulty gauge.

Here are some of the basic things you can check when your car overheats at idle:

• The coolant level
  • Only check when the engine is cool.
  • Low coolant can cause overheating.
  • Air bubbles in the cooling system can also cause issues.
  • Only use the specified type of antifreeze to top off the system.
• Fan belt problems
  • If the fan is driven by a belt, check the belt.
  • A loose fan belt can result in overheating.
  • If the belt is loose, frayed, or missing, replace it.
• Electric radiator fan problems
  • If the fan is electric, check to see if it’s plugged in.
  • You may be able to test the fans by turning on your A/C, which often causes the fan to turn on or cycle.
  • The fan motor may be burned out, or there could be a problem with the fan switch, a resistor pack, or wiring.

Visit Borgman for a cooling system checkup, and we’ll inspect your vehicle’s system and replace any damaged or worn components, such as water pumps, thermostats, and hoses.

Posted in News, Service | No Comments »

Since the arrival of the New Ford EcoSport earlier this year, many younger auto shoppers at Borgman have been pleasantly surprised by it. Not only does it have all of the features they’re looking for in a vehicle such as Ford SYNC 3, FordPass, and four-wheel drive, but also that it’s incredibly affordable.

Ford has been watching this segment closely especially now that the oldest of Generation Z are seniors in college. In fact, subcompact SUVs like the Ford EcoSport have experienced meteoric growth among that age group in the last year over their compact car counterparts. This latest article in the Official Ford Media Center explains more about why this might be; below are some excerpts.

It’s Not All About Millennials; Gen Z Drivers Help Make Subcompact Utility The Fastest-Growing Auto Segment

The music is different and fashion senses change. But when it comes to driving, the young adults who make up Gen Z – people born after 1995 – share plenty with their parents and grandparents. They love SUVs.

Gen Z makes up more than one-quarter of the U.S. population. Nearly one-third have reached driving age and are already having an impact on the auto industry. Despite their reputation for being a ride-share-loving generation, 92 percent own or plan to own a vehicle – according to a 2016 study by KBB/Autotrader.

As to what type of vehicle today’s youngest drivers covet, many are already shifting away from once-popular subcompact cars and gravitating toward the still-young subcompact SUV segment. Just four years ago, 18- to 24-year-olds in the United States purchased 8,121 subcompact cars and only 443 subcompact SUVs. In 2017, that same age group purchased 3,981 subcompact cars and 2,840 subcompact SUVs – a 541 percent spike for subcompact SUVs.

“I’d never heard of EcoSport, but I loved it the minute I saw it,” said Kelly Oswald, 19, one of the first EcoSport owners in the United States. “I went in looking to buy a used car. I didn’t expect there to be an affordable option to buy a new car.”

You can read the full article by visiting Media.Ford.com.

Test Drive a Ford EcoSport at Borgman Ford in Grand Rapids

Looking to go small and live large in West Michigan this summer? Visit Borgman Ford in Grand Rapids and see our selection of the All-New Ford EcoSport! As Ford’s offering for the budding subcompact SUV segment, the Ford EcoSport comes loaded with connectivity features the younger generation is looking for at an affordable price.

Our friendly and knowledgeable sales staff will be happy to assist you and answer any questions you might have. If you want to be sure that a Ford EcoSport, or any New Ford Utility is right for you, ask about our Day Trader Program and take one on an extended test drive! Remember, if you see a better deal elsewhere, let us know and we’ll match it. Come see why we’re the Best in the West!

Posted in New Inventory, News | No Comments »

Borgman Ford has some exciting news for West Michigan Ford Truck fans, especially those who value performance and capability. The 2019 Ford Raptor arrives later this year, and it’s chock full of upgrades like class-exclusive FOX™ 3.0 Internal Bypass shocks, a New Trail Control system and all-new Recaro sport seats. These feature alongside some new paint options and appearance tweaks too.

What’s particularly interesting about the shocks is this: they can adjust themselves while the vehicle is moving based on the terrain. For instance, if the truck is in mid-air, the system will stiffen them up to smooth out the landing, but relax them on super-bumpy roads. Also worth noting is the New Trail Control System, which behaves somewhat like cruise control for trails. It will automatically adjust the power and brakes for each wheel, so all you have to do is steer.

A recent article in the Official Ford Media Center tells more; here are some excerpts:

Upgraded F-150 Raptor Raises Bar Again In Ultimate Off-Road Performance with Smarter Shocks, New Trail Control

https://youtube.com/watch?v=jhJaHuHLqNw

Ford is making its iconic F-150 Raptor – the ultimate high-performance off-road pickup – even better with upgraded technology including class-exclusive, electronically controlled FOX™ shocks, new Trail Control™ and all-new Recaro sport seats.

The upgrades are focused on key components that have made F-150 Raptor the benchmark in off-road trucks for an even tougher, smarter, more capable trail runner.

“Raptor’s success is rooted in its incredible suspension, superb vehicle control and the confidence the truck instills in its owners,” said Hermann Salenbauch, global director, Ford Performance vehicle programs. “Upgrades to the 2019 F-150 Raptor have improved all three to new levels that the competition will have to benchmark – again.”

While Raptor has plenty of torque and horsepower, building a high-performance off-road truck isn’t just about engine power – it’s also about the suspension. Raptor’s suspension upgrades make it even more capable of clawing away at the terrain.

To enhance Raptor’s already proven internal bypass shocks, Ford Performance worked directly with FOX to develop all-new electronically controlled Live Valve technology for the new platform that continuously adjusts damping in real-time. This class-exclusive setup uses sensors in the suspension and body to maximize comfort, handling and bottom-out resistance.

“By automatically varying compression rates, Raptor can now make the most of its suspension travel of 13 inches at the front and 13.9 inches at the rear,” said Salenbauch. “The 2019 Raptor is not just more capable off-road. It’s smarter.”

You can read the full article by visiting Media.Ford.com.

Start Your West Michigan Adventures in a New Ford F-150 Raptor from Borgman Ford in Grand Rapids

Searching Grand Rapids for a rugged and off-road-capable truck? Stop by Borgman Ford and see our selection of New Ford F-150 Raptor pickups! Borgman has one of the largest selections of New Ford F-Series Trucks in West Michigan, and if you don’t see exactly the one you want, we’ll order it for you!

Our friendly and courteous sales staff are here to answer any questions you may have, but will never pressure you into a sale. We’ll also give you exactly what your trade is worth – no gimmicks, shell games, or bull. You can read more about our famous Fair Trade Deals here. If you see a better deal on a New Ford F-150 Raptor elsewhere, let us know and we’ll match it. Come see why Borgman is the Best in the West!

Posted in New Inventory, News | No Comments »

Borgman Ford in Grand Rapids is pleased to announce that thanks to some fancy footwork, Ford was able to resume production of F-Series Trucks. Just in case you haven’t heard, one of Ford’s suppliers, Meridian Magnesium Products, was shut down after a fire broke out in their facility. This, in turn, interrupted the supply chain and halted production of F-Series trucks and a handful of other Ford Vehicles.

Ford got to work with the help of a global team of experts to get Meridian back into production and recover tooling from the damaged facility. Now, production has resumed with minimal interruption. While the fire was tragic and we’re keeping those injured in our thoughts, West Michigan auto shoppers need not worry about finding their next ride at Borgman. This recent article from the Official Ford Media Center tells more – here are some excerpts:

Ford Restarting F-150, Super Duty Production Ahead Of Schedule After Fire At Magnesium Parts Supplier

Ford Motor Company is restarting production of the popular F-150 at Dearborn Truck Plant Friday after just over one week of downtime. The company has also successfully repaired the supply chain for Super Duty, with production targeted to restart by Monday at the Kentucky Truck Plant as well as the Kansas City Assembly Plant that also makes F-150 pickups.

This follows the massive May 2 fire at the Meridian Magnesium Products facility in Eaton Rapids, Mich.

“While the situation remains extremely dynamic, our teams are focused on returning our plants to full production as fast as possible,” said Joe Hinrichs, Ford president, Global Operations. “The ramp-up time to full production is improving every day.”

Ford teams, together with suppliers including Walbridge and other contractors, worked nearly around the clock to get America’s best-selling vehicle franchise back on line as quickly as possible.

The teams removed 19 dies from Meridian’s badly damaged facility, and in one case, moved an 87,000-pound die from Eaton Rapids, Mich., to Nottingham, U.K., via an Antonov cargo plane – one of the largest in the world – in just 30 hours door-to-door. A die is a tool used to cut or shape material using a press.

“Faced with unexpected adversity, the Ford team, including our global supply partners, showed unbelievable resiliency, turning a devastating event into a shining example of teamwork,” said Hau Thai-Tang, Ford’s executive vice president of Product Development and Purchasing. “Thanks to their heroic efforts, we are resuming production of some of our most important vehicles ahead of our original targets.”

You can read the full article by visiting Media.Ford.com.

Shop Ford F-Series Trucks at Borgman Ford in Grand Rapids, MI

Looking for a New Ford F-Series in West Michigan? Check out Borgman’s huge selection of New Ford F-150 and New Ford Super Duty trucks! With over 100 to choose from, there’s sure to be the one you’re looking for. Our friendly and knowledgeable staff is here to help and will make sure all of your questions are answered but will never pressure you into a sale. If you want to be sure that a New Ford F-Series is the truck of your dreams, ask about our Day Trader Program and go for an extended test drive! Browse our selection of New Ford F-150 and Super Duty trucks and come see why Borgman is the Best in the West!

Posted in New Inventory, News | No Comments »

Borgman Ford has some good news for West Michigan Waze users – any 2018 Ford vehicle with SYNC 3 version 3.0 or greater will now be able to run Waze on its touchscreen!

For those that are unfamiliar, Waze is an incredible smartphone app for maps and navigation. What makes it unique is that it’s community-based, so drivers can leave warnings and notifications for other drivers, get the best gas prices, and much more.

On Ford SYNC 3, these functions of the Waze app are now accessible through the power of your voice. This latest article on the Ford Media Center tells more – here are some excerpts.

Look, No Hands: Project Waze Onto Your Car’s Screen And Control It With Your Voice

Waze users around the world can now project the app’s real-time traffic and navigation service onto the touch screen in Ford vehicles via SYNC® AppLink® and control it through voice command. For owners of Ford SYNC 3-equipped vehicles, this allows easier access to features including finding efficient traffic routes, locating cheaper fuel prices and reporting traffic accidents.

To use, customers simply connect their Waze-equipped iPhone to the USB port of their Ford vehicle and view the service as it is projected onto the vehicle touch screen. With Ford SYNC AppLink, users can now conveniently access the app’s features on a larger display and have voice guidance through their own vehicle speakers and microphone system.

In addition to the ability to report on heavy traffic, accidents and fuel prices, Ford’s integration of Waze includes recent app updates such as talk to Waze, which lets you control the app via voice command. Features also include route support for high-occupancy vehicle lanes (carpool lanes), providing additional navigation options and more accurate arrival times.

You can read the full article by visiting Media.Ford.com, or visit Waze.com to learn more about the app.

Shop New Fords with SYNC 3 at Borgman Ford in Grand Rapids

Borgman Ford has been giving West Michigan Fair Trades & Honest Deals since 1960. If you’re looking around Grand Rapids for a New Ford, take a look at our online inventory today and stop by for a test drive! If you love the Waze app, or just want to take advantage of all of the features of SYNC 3 with Apple CarPlay or Android Auto, check out our current selection of New Fords equipped with SYNC 3.

Our friendly and courteous sales staff are here to answer any questions, and will never pressure you into a sale. If you want to be sure you’ll love a New Ford Vehicle, ask about our Day Trader Program and take one on an all-day test drive. Come see why Borgman is the Best in the West!

Posted in New Inventory, News | No Comments »

Late last summer, Borgman Ford asked all of our readers in West Michigan to keep those affected by Hurricane Harvey in their thoughts. It was shortly after a category-4 storm devastated Houston Texas and the surrounding communities, leaving many homeless and many more without basic necessities. Since that time, Ford has been working hard to support those communities in any way they can, and we’re pleased to share some of the things they’ve been doing and the progress that’s been made.

Recently, Ford shared some of the things they are doing in the Official Ford Media Center. Below are some excerpts from the article:

Ford Hosts “Texas Is Family” Event; Donates 38 Vehicles To Support Ongoing Hurricane Recovery Efforts

Nine months after the devastation caused by Hurricane Harvey, Ford Motor Company is reinforcing its commitment to the Houston community and continuing its support of ongoing recovery efforts in southeast Texas.

Ford employees, Houston-area Ford dealers and local nonprofits are gathering at Houston Food Bank today for a “Texas Is Family” community event that marks the donation of 38 Ford vehicles to eight organizations in the state. Vehicles will be used to enhance ongoing relief efforts by delivering food, mental health and medical services, as well as items such as diapers, personal hygiene kits, bug spray, cleaning supplies and coolers. Some vehicles will serve as first responder rescue and evacuation vehicles for future emergencies.

The “Texas Is Family” event demonstrates Ford’s strong connections in the Houston community and brings together many of the nonprofits the company has been working with since recovery efforts began last August. Nonprofits participating in today’s event include:

• Houston Food Bank is moving its emergency food pantry outside to serve as a pop-up food pantry for designated clients; Ford employee volunteers are working to facilitate the pantry and assist clients
• The Salvation Army is providing beverages from its canteen – the vehicle used in disasters to serve first responders – as well as information about the services it offers
• American Red Cross is providing information about long-term recovery efforts in Texas and distributing materials related to its home fire campaign; with hurricane season beginning June 1, the organization is also distributing hurricane and flooding preparedness checklists
• First Book is hosting a pop-up library for representatives from up to 20 local schools to come pick up books and supplies for their teachers; Ford employee volunteers are assisting school officials in selecting and packing books

“Ford is the best in Texas because of our longstanding commitment to being a good neighbor, strengthening communities and helping make people’s lives better – in good times and in times of need,” said Jim Vella, president, Ford Fund, the philanthropic arm of Ford Motor Company. “We want to thank all of our employees, dealers and nonprofit partners who stepped up when the people of Houston needed them most.”

You can read the full article by visiting Media.Ford.com.

Borgman Ford, Your Proud Grand Rapids, MI Ford Dealer

Borgman Ford is proud to represent a company this committed to helping people in need. We’d like to remind everyone in West Michigan to keep Houston and other gulf coast communities in their thoughts this hurricane season. If you’d like to do a little more, we feel the most meaningful way to show support is by making a donation to the Houston Food Bank, but you can also use CharityNavigator.org to find other causes.

For more articles like these, whether about Ford helping on a national or global level, or Borgman helping in Grand Rapids & West Michigan, visit the Community Section of our blog.

Posted in Community Events, News | No Comments »