Borgman and Love INC Team Up This Season to Help West Michiganders In Need

Borgman Ford strongly believes that being a part of a community means giving back to those within it who need a helping hand. That’s why we’ve teamed-up with Love INC in Grandville this year: to make sure everyone will have enough to eat during the coming Thanksgiving holiday.

For every vehicle sold during the month of November, we will donate a turkey to a family who needs one. If you’ve been thinking about shopping for a New or Used Vehicle before the snow flies or know someone who does, keep Borgman in mind! Not only will you get a Fair Trade Deal at along with our unparalleled customer service, you’ll also be helping a feed a family in need. If you have any questions, don’t hesitate to call us or send us an email – our staff will be more than willing to help. We hope to see you soon, and happy thanksgiving!

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Love INC provides seven area churches with food for families in the Hudsonville, Jenison and Grandville community. As a Christian movement of churches working together, Love INC transforms the lives of those in need by ministering the love of Christ through providing basic necessities such as non-perishable food and personal care items. Read more about them and their mission by visiting LoveInTheNameOfChrist.org.

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The winter weather is right around the corner for West Michigan, so if you’ve been thinking about getting a set of winter tires for your vehicle (or better yet, gifting someone a set for the holidays,) visit the Borgman Service Center today! Our trained experts will be more than happy to explain the benefits of using winter tires and matching them with high-quality rims that match the aesthetic of your vehicle. 

However, we also believe that knowledge is power when it comes to the care of your vehicle. For our latest Borgman How-To, we’ve put together a Winter Tire Shopping Guide to help demystify some tire terminology, explain what all those letters, numbers, and symbols mean, and give you a better sense of what kind of tire best suits your needs. 

Why Buy Winter Tires for West Michigan?

Last year we wrote an article that takes an in-depth look at what makes winter tires so effective. The combination of rubber that stays soft in sub-freezing temperatures, specialized tread pattern, and shape all play a role, but the overall cost savings and benefit of extra safety are undeniable. 

How Do I Choose Which Type of Winter Tire To Get?

Typically, if you have a larger vehicle and do most of your driving on country roads, we’d recommend a non-studded winter tire. These don’t have metal studs in them (which are illegal in Michigan) but have big treads that act like cleats and really grab into densely-packed snow. However, driving on cleared pavement with these will wear them down faster. 

For the typical driver in the Greater Grand Rapids Area, Borgman will recommend Performance Winter Tires. These look like regular tires, but the tread pattern has been specifically-designed to pack snow onto the tire and use it for extra grip. If this sounds strange, think of it like rolling a snowman – snow sticks to snow pretty well, especially if it’s slightly wet. 

What Do All of Those Symbols and Numbers Mean In The Specs?

When shopping for winter tires, you might notice a symbol of a mountain and a snowflake pop up in the literature or on the tires themselves. This means that the tire has passed a traction test, but doesn’t mean that it’s a winter tire. You may also see an “M+S” next to it, meaning that it has been formulated for moderate snowy conditions. 

The numbers and letters separated by slashes on the sidewall of the tire tell you what roles it’s for and which size rim it needs. If this looks confusing, don’t worry. The staff at Borgman will be more than happy to help you. For the curious, they note the following in this order:

• Tire Type: Usually this will read “P” for passenger vehicles, but some pickups and larger SUVs will have “LT” for light truck.
• Tire Width: This is the measurement if the tire width in millimeters from sidewall to sidewall.
• Ratio: This is the height of the tire, measured as a percentage of the tire width.
• Construction: This refers to how the layers of rubber make up the tire. “R” will mean radially and is the most common.
• Diameter: This is the full measurement of the “donut hole” part of the tire.

Which Brand of Winter Tire Should I Go With?

Borgman Service inventories a wide selection of quality winter tires from trusted name brands. This includes affordable options all the way up to more premium offerings. For the budget-conscious, our affordable winter tires will still outperform all-season tires in snow and offer a lower barrier to entry. The more money you’re willing to spend, you can expect even better performance and in a wider range of conditions. The bottom line is to look at what’s available within your price range and choose which ones fit the needs of your commute the best. This includes how often your street gets plowed, how many hills you drive up and down, and so on.

Name brands will research and develop their own proprietary rubber compounds and tread patterns, each with their own merits. The best thing you can do while choosing is to sit down and look carefully at each of them and decide which tire best-addresses the road conditions you dislike driving in the most. If you’re short on time, or aren’t sure what you’re looking at, the tire experts at Borgman can match you with a “good, better, best” selection for you to choose from.

The Borgman Service team will also educate you about how best to care for your tires, including the best storage environment, why dedicating a set of rims to them yields the best longevity, and how to tell when it’s time to swap them with your warm weather tires. 

If you’re thinking about equipping your vehicle with winter tires, beat the rush and Schedule Your Appointment with the Borgman Service Center today! Be sure to check our latest Service Specials too, and feel free to Reach Out To Us with any questions. Come see why we’re the the Best in the West!

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The fall and winter seasons are rolling in as fast as the fog that looms your cold mornings and evenings in Michigan. The thick clouds of atmospheric moisture can restrict visibility significantly, lending to hazardous driving conditions if extra precautions aren’t taken. Weather.com reports fog-related accidents contributing to over 32,000 crashes, 500 deaths, and 11,500 injuries annually! At Borgman, we’re focused on family and safety. Read our tips below to ensure safe driving for everyone when the fog rolls in.  

Ensure your headlights are working well.  

Using your headlights properly is key. We suggest ditching the high-beams and sticking to the low-beams for better visibility. If you think your low-beams aren’t bright enough, roll into Borgman for a headlight replacement and upgrade for optimal safety.  

Use your windshield wipers and defrost. 

Moisture alone can create a major glare off of your windshield, and combine that with ice and you have almost no visibility between the fog and your windshield. Clearing off the glass is essential to increasing your safety. Not sure if your wipers are fit for the fall and winter? Take advantage of our current Borgman service special on performance wipers! 

Leave extra cushion in front of you, and don’t feel pressured to go faster if there’s a car behind you. 

Remember to put as much as your safety in your own hands as possible. That means taking extra precautions while driving, regardless of other people on the road. Fog significantly debilitates a driver’s ability to perceive distance, so the slower you go and the more space you leave in front of you to increase space for a slower reaction time, the better.  

Don’t use cruise control, and make sure you brake gently.  

Cruise control doesn’t allow you to have full control over your surrounding speed and may cause you to sneak up on objects that were unseen only a few feet before. On the same note as the previous tip, you want as much space as possible in front of and behind you without increasing speed. Avoid collisions in front of you by staying in control of your vehicle’s speed, and be kind to those behind you by braking slowly!  

Use the road lines as a guide.  

Look for solid lines on the right side of the road as a guideline for your driving. Don’t use the lights of any other vehicles in front of you, as that could lend to multiple accidents. Stay in control of your vehicle, drive slow, and pull over off of the road completely (and put your hazard lights on!) if you’re feeling uncomfortable.    

If you haven’t had a tune up this year, bring your vehicle into Borgman Ford for a brake, tire, headlight, and wiper check—all components that are critical to your safety during the foggy commutes ahead. Our highly qualified technicians are here to provide exceptional service in a timely manner. We are dedicated to keeping our customers safe and maintaining top tier customer service, for both new and pre-owned car buyers! Contact our Service Center  to schedule your appointment!

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At Borgman Ford, we value the importance of sports as well as the fans that support them! Ford’s Hall of Fans provides fan with exclusive rewards and even access to some of the biggest events in the sports world! This month, Ford is giving fans a chance to win a NEW 2019 Ford F-150 + a VIP trip to Las Vegas to watch the PBR World Finals! All you have to do is visit here and fill out a simple survey. Afterwards, tell us why you deserve to be in Ford’s Hall of Fans!

No purchase necessary. Must be legal U.S. Resident 21 or older. Promotion consists of sweepstakes and contest. Sweepstakes ends 10/27/19; contest ends 10/06/19. Sweepstakes winner and contest finalists must attend world finals, 11/06/19. For prize, entry and eligibility details, see official rules for the sweepstakes and official rules for the contest. Sponsor: Ford Motor Company. Not sponsored by PBR. © 2019 Ford Motor Company. 

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Borgman Ford is excited to share the all-in-one, go-anywhere and do-anything 2020 Ford Escape. Fit for the lifestyles in any combination — if you’re a city dweller who likes weekends at the cabin, a sport enthusiast, or a family with endless errands and events to attend, the 2020 Escape has a model that’s fit for you. Below are some of the key highlights that make this release even better than last years. Stop by and take one for a spin to see for yourself! 

Lighter + More Spacious 

Built for comfort, this model is 200lbs lighter than last year’s escape due to the lightweight, yet stronger steel skeleton. High-strength boron steel keep the subframe built for safety, while the driver-inspired improvements add room and luxuries that make driving a delight. The rear passengers have more adjustable leg room ,and the rear cargo can extend up to 6 inches for a total of 37.5 cubic feet of storage space.  

Multiple Driving Modes 

Switch effortlessly from Normal, Eco, Sport, Slippery, and Snow/Sand driving modes. These options give the driver even more control and can tailor the ride for the smoothest, most efficient commute possible. The Hybrid engine models have four modes that allow you to switch between Auto EV, EV NOW, EV Later, and EV Charge — with EV Charge, you can charge while driving! 

All-Inclusive Tech Outfit 

It’s better than ever. Designed for an incredible user experience, the 2020 Ford Escape has all the high-end driver-assist technologies available including Active Park Assist 2.0, Evasive Steering Assist, Ford Co-Pilot360, Pre-Collision Assist, Automatic Emergency Braking, Blind Spot Information System, Cross Traffic Alert, Lane Keeping System, Rear View Camera, and High Beam Headlights.  

Take a 2020 Ford Escape for a Spin 

Stop by Borgman Ford anytime to take this new luxury for a drive. Borgman Ford in Grand Rapids has been serving customers Fair and Square Deals since 1960. We’d be happy to show you all the new features and help you build choose between the S, SE, SE Sport Hybrid, and Titanium trims! If you are shopping for a new SUV like the 2020 Ford Escape in West Michigan, head over to our lot today. To see what we have in stock, check out our inventory online. Come see why we are the Best in the West!

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Borgman Ford couldn’t be more proud to be part of a company that always has one common goal: helping people. During the Ford Volunteer Corps’ annual Global Caring Month event, over 5,000 employees from Ford Motor Company join in community service projects to help better people’s lives. These projects are held in 34 countries around the globe!

Emanuela Silva, analyst and Ford Human Resources in Brazil, said, “This is an opportunity for professional and personal growth. I have always been involved with volunteer work, and it is great to work at a company where a life goal of helping others is fulfilled through company initiatives.”

Some of the projects included were the construct of a water facility in two Philippine villages and a workshop setup to help train women as seamstresses to earn income and even start their own businesses in Brazil.

Also in Germany, there is a continuation of a project that helps care for refugee children. These children will be given an opportunity to be part of a sports program and will in turn will help them gain confidence and make friends. The United Arab Emirates Ford volunteers in Germany will also help build toys for these refugee children.

Zeek Ainabe, Ford volunteer, Government and Community Relations, UAE, said, “The handmade toys from Ford employees will be sent to the children to put a smile on their face and not lose hope of a better future. Ford Global Caring Month is a great opportunity for employees to come together and work as a team to serve humanity for its greater good.”

There are 250 Ford volunteers in Mexico that are building a playground and dining room at a home for abused and homeless children. In the course of 4 days, the kids will be provided a safe and peaceful environment to restore both their physical and emotional state, continue their schooling, and play with other children.

Berenice Perez aguilar, Ford volunteer and Communications Coach with Ford of Mexico, said, “I love helping people. For me, it is important that we multiply our efforts and make these children have a better education, life and social quality.”

There are more than 500 Ford Volunteer Corps projects and activities going on around the globe. Some others include:

Australia:

• Paint and garden at senior home
• Update dining area at camp for homeless kids

China:

• Make model cars with kids from low-income families
• Spend day with Ford volunteers

India:

• Training disadvantaged women with garment and tailoring design training

Guam:

• Hospital cleanup and maintenance
• Remove litter from village streets and bus stops

Romania:

• Redecorate playroom
• Add new beds at hospital pediatric oncology department

South Africa:

• Renovate shelters and safe houses for abused women and children

Spain:

• Construction and maintenance work at a day care center for children with disabilities

United Kingdom:

• Create garden at senior center for residents. Residents will share and maintain this garden.

Todd Nissen, director of Ford Volunteer Corps, said, “Ford volunteers play a vital role in demonstrating Ford’s commitment to become the world’s most trusted company. We appreciate all they do to make the world a better place for everyone.”

Ford will be very busy within the states too during Ford Global Caring Month. At least 10 of the states will be participating in these activities. The Ford Legal Alliance for Women plus more than 70 law firm partners within 30 states will join forces to participate in the second Global Service Day on September 26. Eight other countries will also be part of this event. Ford volunteers in Pennsylvania, Arizona, New York, and Florida will all be helping to feed the hungry. In California, volunteers will help save and restore the bay. In our very own state of Michigan, they will make improvements to a community rain garden while also mentoring students.

The Ford Volunteer Corps is the source of a large global network that gains thousands upon thousands of employees annually. Ford’s Global Caring Month is the primary focus for many Ford employees and volunteers. A big thanks to everyone who continually supports Ford and its global efforts to help one another!

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Our vehicles are just like every other machine. After a certain amount of time cruising West Michigan, maintenance will be required to keep your vehicle running efficiently. All of this will, in turn, improve your vehicle’s overall performance and increase its longevity. But what exactly goes into vehicle maintenance and a “tune up”? What happens if you don’t do anything? Read on to find out, and trust the experts at the Borgman Service Center in Grand Rapids to keep you moving! 

What vehicle maintenance do I need to do regularly?

The best way to check the maintenance needed for your vehicle is to pull out that owner’s manual. By confirming what maintenance needs to be done, you can avoid any unnecessary charges regarding services. The manual will also provide you with a recommended maintenance schedule that will benefit you in the long run in keeping your vehicle in tip top shape.

Here are a few things you should do regular maintenance on and why it is crucial to do so.

• Oil – Scheduling regular oil changes is important in helping to maintain cooling components, engine lubrication, cleanliness of engine (removing of particles and sludge from engine wear), good gas mileage, and most importantly, the vehicle’s longevity.
   
• Air Filter – These should be replaced between every 15,000-30,000 miles. In doing so, that replacement will allow increased fuel efficiency, reduced emissions and prolonged engine life. An air filter replacement is an inexpensive, quick fix and also very easy to track for vehicles.
   
• Transmission Flush – This often goes unnoticed until something serious happens with your transmission. A transmission flush is where the oil inside is removed and new oil is run through to remove any built up grime or sludge. This will also remove any unnecessary particles and debris while giving your vehicle fresh, clean fluid. If done properly, a transmission flush can be an excellent preventative maintenance procedure.
   
• Spark Plugs – While these little guys are manufactured to be very durable, it doesn’t mean they need to go untouched. Spark plugs are very important. Manufactures are finding that spark plugs don’t need maintenance until 30,000 to 100,000 miles, but there are consequences to not paying them enough attention. Bad spark plugs can cause an engine to misfire which can harm gas mileage and cause a meltdown of converter parts, an increase in cold starts during the winter, and an increase in voltage needed for the ignition system (will drain your battery). So to keep your vehicle from losing its spark, be sure to give those spark plugs some loving.
   
• Belts (Serpentine & Timing) – The purpose of your serpentine belt is to keep components moving correctly to avoid metal on metal collisions. If it needs to be replaced, the serpentine belt will make noise when revving your engine due to lack of tension. Worst case scenario, if not replaced, it could break while driving and cause a chain reaction of malfunctions. It is best to replace this belt between 60,000 to 100,000 miles. By doing so, this will give you a worry-free mindset while driving.
  
  Now the timing belt is a little different. It allows the operation of the engine’s intake, compression, combustion, and exhaust strokes to synchronize in an efficient manner through valves and cylinder heads. It is extremely important to pay attention to this belt as it wears down over time. If it breaks, your engine will stop immediately, causing the cylinder heads to rub with the valves resulting in some hefty damage.

Past “Tune Up” vs. Today’s “Tune Up”

Before certain advancements in vehicle technology came about, the phrase “tune up” meant much more than we are used to hearing today. Here is what the original tune up consisted of: replacement of spark plugs, fuel filter, and air filter. The technician would also inspect the distributor cap, rotor and other points for wear (replacing if necessary). When all parts were replaced, they would then check all of the engine settings, including the adjustment of carburetor linkages, point gap and dwell, ignition timing, etc. This tune up could easily be a few hours depending on what vehicle you had.

Tune ups have come a long way due to the developments in technology. Thanks to these enhancements, the only parts that are leftover to check on are the spark plugs and air filters. By replacing a clogged air filter, you can increase your vehicle’s acceleration by 11% – a significant improvement – according to the federal EPA and Department of Energy.

However, that’s not all that is included in a tune up nowadays. Along with the replacement of spark plugs and air filters, your vehicle’s fuel, ignition and emissions systems will be tested to ensure that vacuum hoses, oxygen sensors and other important performance parts are all working properly.

How do I know what tune ups I need and when?

In today’s vehicle world, tune ups are often based on mileage. Following this general routine maintenance schedule will help you keep track of what you need and when.

Every 3,000 miles:

• Replace oil
• Replace oil filter
• Inspect air filter – replace as needed
• Check and top off all fluids
• Check tire pressure (fill as needed)

Every 7,500 miles:

• Replace wiper blades

Every 15,000 miles:

• Replace fuel filter
• Replace cabin air filter

Every 30,000 miles:

• Replace automatic transmission fluid
• Replace automatic transmission filter
• Flush cooling system
• Replace pcv valve (follow spark plug replacement interval)
• Replace spark plugs (doesn’t include vehicles with platinum spark plugs)
• Fuel Injection and Carbon Clean Service

Every 50,000 miles:

• Replace fluids for:
• Differentials
• Manual transmission
• Transfer case
• Power steering
• Brakes

Every 60,000 miles:

• Replace pcv valve
• Replace spark plugs (includes vehicles with platinum spark plugs)
• Replace spark plug wires
• Replace timing belt (varies for each vehicle)

At Borgman Ford our highly qualified technicians are here to provide exceptional service in a timely manner. From oil changes to transmission replacements and flushes, we are dedicated to maintaining top tier customer service, for both new and pre-owned car buyers! Allow our staff to demonstrate our commitment to excellence.

Our Service Center Manager is Kirt Schrotenboer. He can be reached at 616-249-8854.

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We all know someone who backseat drives, but there may be a solution to put EVERYONE at ease! Borgman Ford in Grand Rapids, MI is happy to be part of Ford’s newest driver-assist technology. Ford’s Co-Pilot360 can not only boost the confidence of drivers, but also put backseat drivers at ease by lending support while navigating the road. This system will provide Pre-Collision Assist with Automatic Emergency Braking and Blind Spot Information System that will also provide a traffic alert. These features will keep the drive in control while helping reduce collision risks and making the driver more equipped in certain driving situations.

When Ford teamed up with sociologist, Dr. Jess Carbino, they discovered that backseat drivers can do more harm than good to the state of those inside the vehicle.

Carbino stated, “For a lot of drivers, constantly getting advice from passengers is more than just annoying, it’s stressful. The Ford Co-Pilot360 helps encourage trust during the drive and can help create a more relaxed, collaborative atmosphere in the car.”

The findings of this study actually contradict the common belief of technology interfering with human interaction. This technology will take the navigating burden away to allow more focus on enjoyable aspects of the car ride and relieve tension between driver and backseat driver.

Chris Billman, Ford Co-Pilot360 engineering manager, said with a chuckle, “Certainly the intent of Ford Co-Pilot360 Technology was not to eliminate backseat driving. But hey, if we can help in that way too, that’s great!”

When in the area, don’t forget to stop by Borgman Ford in Grand Rapids to check our our newest inventory of vehicles with the Co-Pilot360 navigation system! To see what we have in stock, check out our inventory online. Come see why we are the Best in the West!

Vehicles with Co-Pilot360™:

• 2019 Fiesta
• 2018 Focus
• 2020 Fusion
• 2020 Mustang
• 2019 Taurus
• 2018 Ecosport
• 2019 Escape
• 2019 Transit Connect
• 2019 Edge
• 2019 Flex
• 2020 Explorer
• 2019 Expedition
• 2019 Ranger
• 2019 F-150
• 2019 Transit
• 2019 Super Duty

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Would you like to help out your local school in a super easy way? Join us at Grandville High School on Saturday, September 14th, 2019 from 8 a.m. to 5 p.m. and take part in Ford Drive 4 UR School!

You’ll be helping the Grandville Band Boosters “keep the beat going on” by taking a Ford for a spin! The organization gives students the opportunity to grow through music by supporting transportation needs, upcoming concerts and trips, band camp, uniforms, the annual Grandville Marching Band Invitational, and more. Each test drive results in a $20 donation – up to $6,000 – let’s try to top it out!

Ford launched the Drive 4 UR School program in 2007 to help raise funds for education. This allowed schools and their various programs to continue or expand their operations through participation with the community. To learn more about the program, visit forddrive4ur.com.

We invite you to stop by and support the Grandville High School, and have some fun cruising around in a Brand New Ford Vehicle. We hope to see you there, and Go Dawgs!

Address:

Grandville High School

4700 Canal Ave. SW

Grandville, MI 49418

Get Directions Here

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Image by Joe Ross from Lansing, Michigan – 1968 Ford Mustang “Bullitt” display — 2018 North American

For all the Borgman Ford classic Mustang lovers in the Grand Rapids area, there is now a chance to own the iconic 1968 Ford Mustang GT driven by none other than the “King of Cool” himself, Steve McQueen! This car that was kept hidden for over 40 years and then reemerged in January 2018 at the North American International Auto Show in Detroit. Now, news is that the legendary Ford Mustang will be auctioned at Mecum, the world’s largest collector car auction, in January at Kissimmee 2020. McQueen’s Bullitt is now racing to the top as one of the most valuable American made cars ever sold at an auction.

The legendary Mustang was one of two that filled the role in the film. It is known as the “hero” car and represents one the arguably best iconic car chase scenes in history. After the film concluded, it was thought to have been sold to a private buyer and lost in history. However, when celebrating the 50th anniversary of “Bullitt” just last year, the vintage Mustang made quite the memorable appearance. Thought by many as the most recognized and celebrated classic Mustang, this vehicle still remains a very unique and timeless elements from the film.

The Mecum Monterey 2019 announced that the car’s offering will be on Jan. 2-12 Kissimmee 2020. For more information, click here.

Don’t forget to stop by Borgman Ford in Grand Rapids to check our our newest inventory of Mustangs! To see what we have in stock, check out our inventory online. Come see why we are the Best in the West!

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