2023 Ford Edge Orders Now Open In Grand Rapids and West Michigan

2023 Edge Grand Rapids MI Order NOW OPEN!


Calling all travelers, explorers and the wild at heart everywhere in West Michigan! With the bold design and impressive performance of the 2023 Ford Edge, you'll never have to sacrifice substance for style again

How Does An Edge Reservation Work at Borgman Ford in Grand Rapids?

Save your Edge selection and your spot in line. You will be able to complete the configurations on your Edge SE, Edge SEL, Edge ST, Edge ST-LINE, or Edge Titanium. We have been helping West Michigan customers in Grandville, Kentwood, Wyoming, and all over Grand Rapids find the perfect Ford for over 60 years!


Fill out the 2022 Ford Edge reservation form and submit your request.


A Edge ordering specialist will finalize configurations, verify pricing and place your order.


We will notify you when 2022 Edge production and deliveries begin.

Your Edge Your Way

When you order factory direct, you're in control of the entire process. 

In the case of the Bronco you'll get to pick which wheels and tires, which trim package, which engine, and what accessories best suit your needs and lifestyle. You'll also choose your paint color, secondary colors, interior colors and materials, plus optional features like leather, Bang & Olufsen sound system, panoramic vista roof, and more. 

Take as long as you need, and submit your Edge to our team when you're ready! 

New Features in the 2023 Ford Edge

The New Era of Edge

With the bold design and impressive performance of the 2022 Ford Edge, you'll never have to sacrifice substance for style again. Plus, the Edge you love now gives you even more with standard all-wheel-drive on every model

Safety Comes Standard
The Ford Edge with specific LED headlamps was recognized in 2021 as an IIHS TOP SAFETY PICK. With available Ford Co-Pilot360™ Technology, it's an SUV you can feel secure in.

Edge SE, Edge SEL, Edge ST, Edge ST-LINE, or Edge Titanium

The Road to Boldness

With its confident and athletic body, Edge has always had a powerful look. From its grille, hood and wheels to the LED lamps and available 180-degree camera, Edge is a design masterpiece.

Rotary Gear Shift Dial

The innovative shifter in the 2023 Ford Edge takes up less space, making more room for more conveniently arranged cupholders, improved bin size, smart storage and a USB port right where you need it.

12-Inch Portrait Screenn

The 2023 Edge features a console with a large 12-inch touchscreen.  That features Android Auto and Apple Carplay plus an optional Bang & Olufsen sound system Sound system.

Frequently Asked Questions

Submit your request by clicking "Start Your Custom Order"  Include your vehicle preferences in the comments section. An Ordering Specialist will reach out to help you build your vehicle using our Build Tool. Once your build is perfected, we will submit your order. Then it will be ready for Ford to schedule, produce and deliver.
Lead times vary by model and configuration. Most vehicles take at least 2-3 months from order to delivery with some of our most popular models taking 4+ months.
We require a deposit to place your order. Once your vehicle arrives, that deposit will be put toward your  purchase.  The amount of deposit varies by model and configuration. Our Ordering Specialists will be happy to let you know the deposit amount for your order.
Your new Ford will be sold at MSRP, guaranteed! Your purchase costs will include your vehicle at MSRP plus sales tax, licensing and a $150 doc fee maybe added to the purchase price. We do not charge and Additional Dealer Markups on custom orders.
You will pay for your new Ford once it arrives at the dealership. At that point, our Finance Team will be happy to discuss payment options with you including financing, leasing and payment up front.  We are partnered with many banks and credit unions so we can help you shop the best rates!
You will have the option to apply the incentives that were available at your time of order or the incentives available at your time of purchase. Your Ordering Specialist will be happy to go over your options at the time of purchase.
When Ford selects your order for scheduling, you will be given a Build Week and a VIN.  You can use the VIN to track your vehicle's progress through production and transit. The tracking tool is linked here: https://shop.ford.com/vehicleordertracking#/
Once your vehicle has been produced it will move into transit.  Ford will email you to give you an ETA for arrival at our dealership.  Once it arrives, we will reach out to you to collect any additional information and schedule a pickup time.

2023 Ford Edge

Good Looks That'll Get You Second Looks
With the dynamic grille, sleek roof, modern shape and smooth lines, Edge naturally gets noticed. Plus, with two new exterior colors to choose from and a fresh tailgate appliqué, you won't just be turning corners - you'll be turning heads.

Drive Smarter - Not Harder
Optimize your drive in various types of weather and road conditions. Intelligent all-wheel drive uses sensors to monitor and balance torque between the front and rear wheels to enhance handling and maximize traction, typically before wheelslip can even occur.

Arrive in Style
With a dynamic grille, smooth lines, sleek roof, unique badging and 20-inch premium gloss black-painted aluminum wheels, the 2022 Edge ST-Line naturally gets noticed.

Attention-Grabbing Appearance
The sporty ST-Line has special features including 20-inch premium gloss black-painted aluminum wheels, LED signature lighting with a dark bezel and a steering wheel with red stitching, you'll get a few double takes in a 2023 Ford Edge ST-Line.

Exterior Features on ST model
  • BI-LED Headlamps
  • Autolamp (automatic on/off headlamps) Wiper-Activated Headlamps
  • Rear Parking Sensors 
  • Intermittent Speed-Sensitive Front Windshield Wipers
  • Rear Window Defroster with Washer and Dual Speed Wiper
  • Power Glass, Manual-Folding mirrors
  • Black Exterior Mirror Caps
  • Body-Color Door Handles 
  • Body-Color Rear Spoiler
  • Black Lower Cladding
  • Dual Exhaust Tips
  • Laminate Windshield
  • Privacy Glass on Rear Doors, Quarter and Liftgate Windows
  • Bright Grille
  • Black Beltline Molding
  • Tailgate Applique
  • LED Configurable Signature Daytime Running Lamps
  • LED Tail Lamps with Amber Turn Signals


Devoted to the Details
Don't be afraid to get up close and personal with the 2023 Edge, because there's even perfection in its precision. Craftsmanship, style and practicality come together in the refined look and feel of the instrument panel, center stack, door trim, floor console and rotary gear shift dial. The ST-Line takes Edge style even further, adding a unique metallic pedal, front and rear floor mats and a steering wheel with red stitching.

12-Inch Touchscreen
Get a better view thanks to the large touchscreen, and use SYNC with ease.

The Proof is in the Performance
The 2023 Ford Edge ST is designed for action. It features race-inspired paddle shifters, a striking gloss black-painted mesh grille and standard leather-trimmed seating surfaces with perforated Miko inserts and supportive bolsters that help anchor you in tight turns. When you buckle up behind the wheel of an ST, every ride is a thrill ride.

Style Outside - Luxury Inside
With the 2023 Ford Edge, you can have it all. The interior of the Titanium features a standard leather-wrapped steering wheel and perforated leather-trimmed sport bucket seats. Other touches include standard metal-plated accents, mechanical stripe aluminum appliqué, illuminated scuff plates and ambient lighting.

Charging Freedom
Cut the cords, tangled messes and the hassle of plugging in. Simply set your electronics on the wireless charging pad and go.

FordPass Connect 4G LTE Wi-Fi Hotspot
With FordPass Connect, you and your passengers can enjoy an available 4G LTE in-vehicle Wi-Fi hotspot, powered by AT&T. Up to 10 devices can connect at once, and you can access the hotspot up to 50 feet outside the vehicle. Now you can stay connected, even as you roam the highways. 

Other Interior Features on ST Model
  • Dual-Zone Electronic Automatic Temperature Control (DEATC)
  • Cabin Particulate Air Filter
  • Day/Night Rearview Mirror
  • Dual-Illuminated Vanity Visor Mirrors with Sliding Feature
  • Driver and Front-Passenger Seat Back Map Pockets
  • Cupholders (8)
  • Cargo Management System
  • Four Grab Handles
  • Liftgate Assist Handle
  • Easy Fuel Capless Fuel Filler
  • Compass
  • Intelligent Access with Push-Button Start
  • Outside Temperature Display
  • Steering Wheel with Cruise Control, Secondary Audio and Five-Way Controls
  • Smart Charging USB ports (4)
  • Wireless Charging Pad
  • 12-Inch Center-Stack Multi-Function Screen


Designed to Excel
From the power of the engine to the eye-catching 20-inch bright machined aluminum wheels with high-gloss black-painted pockets, the Edge ST provides a bold ride.

Powertrain and Performance for Accelerated Lifestyles
Two available engines offer more than enough attitude under the hood - the turbocharged, direct-injection twin-scroll 2.0L EcoBoost engine and the athletic 2.7L EcoBoost V6 engine, standard on ST. These engines were designed, engineered and built to provide power, performance and EPA-estimated fuel efficiency for your fast-paced life.

2.7L EcoBoost Engine
The 2023 Edge ST delivers all the pickup, horsepower and torque you'll need to keep you in the fast lane. That's because it's powered by our dynamic twin-turbo 2.7L EcoBoost engine that features a light compact graphite iron engine block and aluminum heads. This lightweight powerhouse can crank out an impressive 335 horsepower and 380 lb.-ft. of torque. So get behind the wheel of the ST and feel the thrill of what's under the hood.

License to Thrill
Switch the Edge ST into Sport mode and put excitement back into your drive.

Eight-Speed Automatic Transmission
You don't have to master a clutch to enjoy the sporty feel of shifting gears. Using race-inspired technology, the steering wheel-mounted paddles provide a sporty driving experience while letting you easily go from gear to gear without taking your hands off the wheel.

Other features:
  • Intelligent All-Wheel Drive (AWD) 
  • Independent Front and Rear Suspension
  • AdvanceTrac with Roll Stability Control 
  • Four-Wheel Vented Disc Anti-Lock Brake System (ABS) 
  • Electric Power-Assisted Steering (EPAS) 
  • Traction Control
  • Torque Vectoring Control
  • Post-Collision Braking 
  • Auto Start-Stop Technology
  • Hill Start Assist

Comfort and Safety

Ford Co-Pilot360 Technology
Ford Co-Pilot360 includes standard driver-assist features that make your drive smarter and your life easier.


BLIS (Blind Spot Information System) with Cross-Traffic Alert
How many times have you tensed up changing lanes on a busy freeway? BLIS helps detect and alert you to vehicles in your blind spots, while Cross-Traffic Alert can detect traffic behind you when you're slowly backing out of a parking spot or driveway.

Lane-Keeping System
Stay in your lane with this smart feature that scans your vehicle's position on the road. Alert mode warns you through steering wheel vibrations, and Aid mode applies steering torque to direct you back to the center of the lane. Having trouble staying between the lines? Driver Alert sends out warnings when it detects repeated lane drifts - a reminder to pull over and take a break

Pre-Collision Assist with Automatic Emergency Braking
Pre-Collision Assist with Automatic Emergency Braking scans the road ahead and can alert you to potential collisions with vehicles or pedestrians detected in your path. If an impact becomes imminent and you don't take corrective action, the brakes can apply automatically. But don't worry - they'll only activate if needed.

Adaptive Cruise Control with Stop-and-Go and Lane Centering
Few driving situations can feel as tedious as bumper-to-bumper traffic. Enter available Adaptive Cruise Control (ACC) with Stop-and-Go. ACC is next-level cruise control that can slow your vehicle if traffic ahead has stopped or slowed. When things clear, you'll resume your set speed. The added Lane Centering feature even scans lane markings to help keep your vehicle centered between the lines.

Auto High-Beam Headlamps
Dark roads and low-visibility situations don't have to catch you off guard. Available Auto High-Beam Headlamps scan the road with a windshield-mounted camera at speeds over 25 miles per hour and can automatically switch on in poor lighting conditions. They will also automatically dim when they sense oncoming headlamps up to 2,000 feet away or tail lamps up to 500 feet ahead. That means, you won't have to worry about blinding other drivers, so you can keep your hands on the wheel and your focus on the drive.


Auto Start-Stop Technology
Help save fuel and reduce emissions during city driving. When Edge comes to a stop, the engine automatically shuts off, then seamlessly restarts when your foot leaves the brake pedal.

Seamless, Personalized, Smart - SYNC 4A
Upgrade your driving experience with voice recognition, cloud-based connectivity, SiriusXM with 360L and so much more. Plus, effortlessly integrate your smartphone so everything's in sync.

Ford Power-Up Over-the-Air Software Updates
Stay at the forefront without having to back anything up. SYNC 4A offers seamless, Wireless Updates enabled by a cloud-connected platform.


Ford + Alexa App
Stay connected from just about anywhere. Get access to Voice Navigation, traffic information and Amazon Prime. You can even control your supported smart-home devices on the go.

Stay a Step Ahead with the Hands-Free Liftgate
With the Intelligent Access key fob in your pocket or purse, just give a little kick under the rear bumper and the available hands-free liftgate opens - making it easier to load and unload cargo no matter what you've got in your hands. You can also adjust the liftgate height for lower overhangs.

Other Key Features:
  • Android Auto
  • Apple CarPlay
  • Automatic Climate Control
  • Blind Spot Monitor
  • Bluetooth
  • Forward Collision Warning
  • Parking Sensors / Assist
  • Satellite Radio Ready
  • Side-Impact Airbags

Can't Wait For A Factory Direct Order? Shop New Edge Now!

If you need an SUV soon and can't wait for a factory direct order, you can check our selection of New Edge SUVs. 
If you see something you like, don't delay and come in for a test drive! Vehicles are selling fast!

  1. Borgman Ford

    3150 28th St SW
    Grand Rapids, MI 49418

    • Sales: (616) 534-7651
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  • Contact our Sales Department at: (616) 534-7651
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