Our store has been family owned and operated for over 50 years. In 1960, Fred Borgman started a business with one purpose in mind. He thought there was a better way to sell cars. He thought you could sell cars and be honest as well. Borgman was a huge success and the store became known as "The Home of the Redcoats". The salespeople all wore black pants, white shirts, black ties and the trademark, red sport coats. The redcoats came to stand for friendly, knowledgeable and professional sales people, a tradition which continues today.

Times have changed and the redcoats and ties have been retired but the tradition and honesty still continue. John Borgman is now the dealer principal and is following the same line as Fred Borgman, making Borgman Ford Mazda a family environment and a fun place to do business. Perhaps you have done business with us and know first hand.

Feel free to email one of our sales people at our Staff Page today to find out just how friendly, knowledgeable, and professional we are. 


Borgman Ford

3150 28th St SW
Directions Grand Rapids, MI 49418

  • Sales: (616) 534-7651
  • Service: (616) 249-8850
  • Parts: (616) 249-8846

Sales Hours

  • Monday 9:00 AM - 8:00 PM
  • Tuesday 9:00 AM - 6:00 PM
  • Wednesday 9:00 AM - 8:00 PM
  • Thursday 9:00AM - 6:00PM
  • Friday 9:00AM - 6:00PM
  • Saturday 9:00 AM - 4:00 PM
  • Sunday Closed
  1. Borgman Ford

    3150 28th St SW
    Grand Rapids, MI 49418

    • Sales: (616) 534-7651
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