Mustang lovers in West Michigan may want to tune into the UK Goodwood race on July 4th this year. Ford is slated to make an “exciting” Ford GT announcement to kick off the race. This year, the 760 hp Mustang Shelby GT500 will make its UK debut on the Goodwood hill climb. The Shelby will be in good company. Ford returns to Goodwood this year with an exhilarating line-up of vehicles tackling the 1.16 mile hill climb, including:

• The all-new Focus ST and all-new 760 hp Mustang Shelby GT500 making their U.K. debuts
• The Ford Chip Ganassi Racing #66 Ford GT race car, fresh from the Le Mans 24 Hours
• The M-Sport Ford World Rally Team’s Ford Fiesta WRC car – also appearing on the Goodwood rally stage
• The 2018 NASCAR Championship-winning Team Penske Ford Fusion race car
• The 1980 Ford Zakspeed Turbo Capri race car
• Gymkhana TEN star Ken Block’s Hoonitruck and Escort RS Cosworth
• Champion drifter Vaughn Gittin Jr.’s Ford Mustang RTR Drift car

Be sure to stay tuned for this special announcement and all the racing news at Goodwood! Also, stop in and check out our Mustang inventory.

Posted in Community Events, News | No Comments »

Borgman is proud of Ford’s track record on safety innovations, and wants your next West Michigan adventure to be a safe one. Check out the details on the Buckle Up Buddy feature on the all-new Ford Ranger. The new belt technology monitors both front and rear belt usage in the 2019 Ford Ranger. It also available on the all new Explorer and Expedition and will be rolling out across the entire lineup over the next few year. To ensure rear seat passengers stay buckled up, every Ford Ranger is equipped with an innovative safety technology called Belt Monitor. The feature alerts the driver if a second row passenger unbuckles and indicates which seat they’re in.

Ranger’s Belt Monitor is the first rear seat belt reminder system to debut in Ford’s truck lineup. First introduced on the 2018 Ford Expedition and Lincoln Navigator, Belt Monitor will roll out across the entire North American lineup over the next few years.

Smart and capable features:

• The all-new Ford Ranger brings other smart driver-assist technologies, advanced passenger convenience and connectivity features like standard automatic emergency braking with pedestrian detection and 4G LTE Wi-Fi with connectivity for up to 10 devices.
• Ford Co-Pilot360TM technologies like Lane-Keeping System and class-exclusive Blind Spot Information System with trailer coverage are standard on Ranger XLT and Lariat trim levels. Additional driver-assist technologies including adaptive cruise control and forward and reverse sensing systems are available on XLT and Lariat trucks.

Driving to keep our passengers safe and the new Belt Monitor does just that. Stop by and check our latest Buckle Up, Buddy inventory!

Posted in New Inventory, News | No Comments »

It’s every motor vehicle innovator’s upcoming obsession: C-V2X, or cellular vehicle to everything technology. Imagine driving in a Ford, knowing that your vehicle has the ability to communicate with other connected users on the road about traffic updates, pedestrians and bikers, and road statuses-in the long run, you (and your vehicle!) are creating a safer, more efficient environment on the road. Borgman Ford is proud to distribute vehicles from Ford, whose mission is to deliver great products and make the world a better place!

The Two Ideal Connections on the Road

There are two advancements Intelligent Transportation Society of America is working on: the first goal is to weave C-V2X innovations with other wireless technologies to allow communication between vehicles and others on the road including pedestrians and cyclists; the second is to implement a blockchain-based system that assists vehicles at intersections to negotiate efficient traffic flow. These two approaches would allow everyone on the road to have foresight about what’s ahead and experience less traffic congestion.

The first goal: to allow communication between all road users. Take the following example to understand how the technology will work. It’s not uncommon for drivers in busy, urban areas to overlook or miss pedestrians, scooter riders, cyclists both on the road and as they’re crossing the street. With C-V2X technology, a rider with a Bluetooth-enabled phone can both send and receive information about their location to ensure it’s safe to cross. Multiple wireless communication tools include Bluetooth, C-V2X equipped vehicles, and other short-range communication channels including GPS mounts, traffic signals, and cell phones.

The second goal: to reduce congestion and accidents at intersections. In this example, we have four C-V2X equipped vehicles approaching a four way stop-if it’s dark, or in the case of future autonomous vehicles, it may get tricky gesturing to other cars or determining who has the right away. With C-V2X, each vehicle would be notified with a STOP or GO signal inside their vehicle based on who approached the intersection first. This reading and communication occurs effortlessly while working with other C-V2X infrastructure in the city.

Stay Tuned!

To perform at full potential, the C-V2X technology will have to be implemented within the grand transportation ecosystem in each city. With everyone on board, including government agencies and other automakers, all drivers, riders, walkers, and city/state/federal vehicles and services are more apt to utilize the technology. This could raise the bar for connectivity on the road-a connectivity that’s committed to safety, efficiency, and stability. Borgman Ford fully supports any technology that can improve safety and performance standards, and can’t wait to hear more from Ford! In the mean time, contact us with any inquiries or to set up an appointment to discuss the best addition to your family.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Posted in News | No Comments »

Fun. Capable. Connected. This CUV is made for Michigan Adventurers. Sporting a moon roof for nights at the beach, FordPass Connect with 4G LTE WIFI hotspot for a working vacation or schoolwork on the road, an 8-inch touchscreen, SYNC AppLink for remote starts and locking, and more. Designed to keep you and your passengers comfortable, the EcoSport has a spacious, functional dashboard and interior that keeps you moving-fully compatible seats for transporting large items or for instant lounging by a bonfire, a hinged hatch that opens horizontally for full exposure and usability, and an EcoBoost engine with intelligent auto technology to keep your footprint low and your safety high. Watch Ford’s EcoSport Walkaround to see the big offerings in this compact package and click here for the comprehensive list of incredible features of the 2019 EcoSport!

Posted in New Inventory, News | No Comments »

Recycling has become part of the American culture, but did you know that recycling has also become part of your Ford vehicle? Ford Motor Company released numbers earlier this month that revealed that they use about 250 plastic bottles per vehicle—totaling around 1.2 billion recycled plastic bottles per year—as their way to step toward sustainable products that don’t sacrifice performance. Chances are, the bottles will be found in your underbody shield to encourage aerodynamic driving and reduced cabin noise. Borgman Ford is proud to distribute vehicles from a brand that is a leader in environmentally friendly improvements! 

From Bottle to Underbody 

Ford design engineer Thomas Sweder explains that not only do water bottles contribute to a more sustainably made vehicle, but it also increases performance by reducing the weight of the vehicle. “The underbody shield is a large part, and for a part that big, if we use solid plastic, it would likely weigh three times as much,” he said. “We look for the most durable and highest performing materials to work with to make our parts, and in this case, we are also creating many environmental benefits.”
Wondering how it works? From your recycling bin at home to the commercial recycling facility, then shredded into small pieces that is packaged as bulk and sold to suppliers. Those suppliers turn it into a fiber through high temperatures and extrusion. The complicated part combines those fibers with other types of fibers, applies a textile process that creates a sheet of material—this sheet is then molded into the automotive parts that Ford uses.

The environmental impact is exciting for Ford—by using a material that undergoes this recycling process, Ford is helping to reduce the amount of plastic that ends up in our oceans or landfills. If the material meets desired specifications for rusticity, performance, and durability, why wouldn’t every company use it? “Ford is among the leaders when it comes to using recycled materials such as this, and we do it because it makes sense technically and economically as much as it does for the environment,” Sweder said. Watch the video below from Ford for the inside story!

Check with us at Borgman Ford to request a tour of your future recycled underbody shield. We can point to the exact part that is recycled! Remember to contact us with any inquiries or to set up an appointment to discuss the best addition to your family: an eco-friendly, high-performing Ford.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs  approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.    

Posted in Green, News | No Comments »

Earlier this year, Ford Motor Company introduced the F-600 at the Work Truck Show in Indianapolis. The new chassis cab truck has gained a lot of attention for the role it plays in Ford’s already robust lineup of work vehicles—combining big truck capabilities of the F-650 and compact performance of the F-550, the F-600 is the maneuverable, intermediate, class 6 truck that answers the demand from customers. Borgman Ford and Borgman Commercial are thrilled to add the F-600 to your fleet in 2020.   

The Truck 

Joining the lineup as the intermediate go-to, the F-600 is a full Class 6, up to 22,000-pound, chasse cab truck that comes with Ford’s 10-speed TorqueShift automatic transmission with live drive power takeoff option. Customers have the option of a 6.7-liter Power Stroke diesel engine or the new 7.3-liter gasoline V-8, will experience Ford’s upgraded brakes and chassis components, and 19.5-inch wheels to achieve the maximum Gross Vehicle Weight Rating (GVWR). According to Mike Pruitt, the truck’s chief program engineer, the F-600 is the “right size, with the right power, and the right technology to tackle America’s toughest jobs.” 

To complement the F-600’s big-truck features, it has the assist technology of Ford’s smaller Super Duty lineup for maximum approachability. Available driver-assist technology includes automatic emergency braking, lane-departure warning automatic high beam headlights; the additional standard elements of Ford Co-Pilot360 haven’t gone anywhere and include adaptive cruise control, Blind Spot information system, side sensing, forward collision warning, and front and rear split-view cameras. With the comfort of these assist technologies, adding new drivers to your fleet is simpler and safer — lowering training and operating costs in comparison to big truck handling. 

F-600’s 6.7L and 7.3L Engines

Get Ready! 

The greatest addition yet—the F-600—is coming soon. Check with us at Borgman Ford in early 2020 to get details on market availability and early ordering. For 34 years Ford has been providing commercial customers with capable, smart vehicles, and we’re proud to provide these vehicles with the Best in the West service Borgman Ford and Borgman Commercial is known for. Contact Us with any inquiries or to set up an appointment to discuss the best commercial additions for your business. We can’t wait to solve your fleet needs!   

About Ford Motor Company 

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Posted in Fleet, News | No Comments »

The weather is warming and you’re getting antsy to head on your first Michigan adventure of the season: kayaking, hiking, vineyard touring, or camping. These activities (and more!) are more enjoyable when everything functions as expected, including your vehicle. Before you head out, ensure your vehicle is up to speed by having Borgman Ford check your necessities in a quick tune-up service appointment! Below are things you should check to ensure your adventure rides smooth in every way possible.

Check Your Oil and Coolant

If you’re tacking on miles, ensure your oil change is up to date to preserve engine performance, and checking your coolant is essential to avoid overheating in the balmy Michigan summers. Ensuring everything is leak-free under the hood ensures a no-worry trip.

Lights and Wipers

Sometimes overlooked, these components are essential for navigating at night, especially in the event of an unexpected rainstorm. Check every light, including brake and blinkers, to reduce collision risk. Grab spares if it’s been a while and store in the glove box to avoid nighttime safety risks!

Brakes and Tires

(and have a spare wheel!) Adventure driving is synonymous with encountering windy roads and big hills, so make sure your brakes and pads are in tip-top shape and that your tires have been recently aligned for optimal wear and performance. Borgman can check the details for any notable damage such as surface and tread wear, inflections, and bubbles. It’s a smart idea to invest in a spare wheel for an accidental flat on the road, too. If you’re not comfortable changing your own tire, keep Ford’s Roadside Assistance contact information on hand for 24/7 assistance.

Steering

When driving, listen for abnormal engine sounds, vibrations and suspensions. Borgman offers thorough steering checks to ensure your vehicle isn’t pulling you in any direction for safe navigation during long drives.

Outfit Your Ford

If you’re interested in taking your vehicle for more than just an average road trip, consider the outfitting options available from various companies made either in partnership with Ford or endorsed by Ford. Tried-and-true brands like Yakima, Thule, and Malone make roof and bike racks for almost all car models! If you have a Ford Ranger, you’re in luck; this year, Yakima released a line of accessories constructed specifically for optimizing the Ford Ranger for adventure, and include kayak racks, bike racks, truck-bed storage solutions, and truck-bed tents. If you need help installing any of these items, don’t hesitate to ask your service professional at Borgman Ford!

Pack your bags, organize your car, and check off each of the safety to-dos above, and you’re ready to ride. Your Borgman Ford service specialists are eager to assist in summer-adventure prep. We’re dedicated to ensuring your Michigan Adventure is as safe and smooth as possible. Schedule an appointment today and remember to check our monthly service specials – we look forward to serving you!

Posted in News, Service | No Comments »

The SUV and CUV trend is at an all-time high, and automakers are taking note. With several manufacturers soon ceasing the production of sedans and compact vehicles (Ford included), your interest is piquing: why an SUV or CUV? At Borgman Ford, we’re excited to help you find the most versatile car for your lifestyle, and Ford’s new 2019 lineup of vehicles will sate both your desire for thrilling performance and everyday usability. If you’re a compact car driver considering the switch to a practical powerhouse, look no further than Borgman Ford Mazda.

The automotive industry is predicting a permanent trend toward trucks, SUVs, and CUVs.

Lifestyle and Practicality

There’s a reason SUVs and CUVs were deemed “an instrument of athleisure” by Bloomberg. With nearly half of the U.S. population being involved in consistent outdoor endeavors, families and independent Millennial and Gen Xers are making health their lifestyle, not just a hobby, which means they need their equipment for adventure on hand. SUVs and CUVs have the ground clearance for off-road riding and can carry (or tow) your equipment on the weekends-from paddle boards to mountain bikes-and still offer the smooth, on-road ride you desire from a compact. There are no limitations with a SUV or CUV; these capable vehicles are built to travel with ease in the city, ride the rugged roads in the mountains, and offer competitive commuter MPG and comfort.

Performance and Fuel Economy

…is no longer just for sports cars and compact machines. Today’s SUVs and CUVs offer up to the same horsepower as your favorite two-door style stunner, and fall within the desired MPG range for eco-conscious buyers. Within Ford’s lineup, drivers have the option of vehicles that feature Auto Start-Stop Technology for fuel preservation, turbocharged EcoBoost engines with horsepower options, and EcoBoost Class II Trailer Tow Package for a tow rating up to 3,500 lbs. The three-engine options allow you to choose your desired balance between performance and efficiency.

Safety and Comfort

There’s no doubt that being on the road amid a sea of vehicles can be stressful. SUVs and CUVs ease the concern for safety and provide a luxuriously comfortable interior and design to support short commutes and long adventures. Sit higher to see better, feel safe in a structured mid-size design, and do it in style. On the road and in crashes, SUVs are proven to provide a higher survival rate. Ford implements features such as AdvanceTrac Electronic Stability Control (ESC) for assisted control and traction, Blind Spot Information System and cross-traffic alert, and forward collision brake support to cover your safety bases at all times. In addition, Ford’s SUV and CUV lineup tests well on both front and side crash ratings, and builds panel roofs to protect in the event of a roll over. SUVs and CUVs naturally weigh more than compact or sedan vehicles, automatically placing you on a safer scale while navigating the road.

Whether you’re looking for a sleek, low profile performance CUV (take a look at the Ford EcoSport) or a performance, do-it-all SUV (hello, Ford Edge ST!), Borgman can fit you with the right vehicle for your lifestyle. Stop by anytime to view our lineup of New 2019 Ford Vehicles and take advantage of our Day Trader Program to try your SUV or CUV of interest on an extended test drive!

Posted in New Inventory, News | No Comments »

Borgman is proud to be your partner in commercial transportation solutions. One of the things that sets us apart is our ability to help you navigate the suite of options available on commercial class vehicles to suit your exact specifications.

This expertise is especially helpful in the configuration of a Transit Cargo Van or Transit Connect, where there are 64 body types to mix an match in combinations of load-floor length and roof height to suit your needs.

Every Configuration Under The Sun…Build A Transit To Get The Job Done

Available with your choice of three roof heights, three lengths, two wheelbases and three powerful engines, Transit Cargo Van has the versatility to handle any type of business you throw at it. Plus, with its ease of upfitting, Transit Cargo Van will be able to keep up with the changing demands of your business.

Capable Payloads

From light to heavy loads, no matter your job’s requirements, the Transit Cargo Van delivers the capability you need. Transit Cargo Van has a GVWR range from 8,600 lbs. to 10,360 lbs. Payloads go up to 4,640 lbs.

$1,000 Upfit Assistance Plus Generous Rebates Up to $3,750 through May 31st, 2019

There’s no time like the present to expand your fleet of vans, whether you’re a mobile pet groomer, a parcel delivery service, or a service provider. Conquest cash with Ford Financing nets $2,250 to $3,750 off of Transit Cargo Vans and Passenger Vans with $1,000 in upfit assistance. In addition to the range of cargo and passenger van options in the Transit line, there are extensive options available for Stripped Chassis/Cutaway models as well. Check out the extensive selection of Upfits available to create a vehicle customized to your need.

Stripped Chassis/Cutaway Upfits

• Utility Body
• Service Body
• Flatbed/Stake Body
• PDV/Cube Body
• Ambulance Body
• Shuttle Bus Body
• CNG & LPG Conversions
• Shop Upfits Here

If you’re in the market for a flexible, capable, Built-Ford-Tough® van, talk to us at our Certified Commercial vehicle center. We have the knowledge, experience and inventory to make for a seamless purchase.Call Tod Tobin – (616) 710-2209 or Zech Keen – (616) 249-8887 for help and to get started. See our full selection of New Ford Transit Vans and Wagons and come see why we’re the Best in the West!

Posted in Fleet, New Inventory, News | No Comments »

Borgman Ford is excited to share a new feature of the FordPass App! Thanks to a recent integration with Amazon Key, a service that grants temporary access to your home for securely delivering your Amazon Prime packages, Amazon is now able to deliver those directly to your Ford Vehicle as well. The FordPass App puts you in control of the process without the need for you to micromanage every step. Using the same technologies you use to lock, unlock, and locate your vehicle, Amazon last-mile personnel will be able to temporarily do the same – ensuring your delivered goods are safe and secure.

The process looks like this: Amazon Prime customers with a FordPass-equipped vehicle would select this delivery option at checkout. Once the package is out for delivery, the courier would be sent GPS Coordinates to the location of your vehicle, and their device would be allowed to unlock your trunk. After the package is placed securely inside, they will then be prompted to lock your vehicle and you will be sent a notification. This confirms both the successful delivery and that your vehicle has been locked. Though you’ll set a delivery window beforehand, you’ll be able to reschedule or modify aspects of your delivery too. For instance, if you needed to leave for an unexpected meeting across town during the workday.

This recent addition only adds to the suite of features available on the FordPass App with connected Ford vehicles. Read more about FordPass here, or download the app on the Apple App Store or Google Play Store to see for yourself.

Explore Other Benefits of the FordPass App at Borgman Ford in Grand Rapids, MI

If you’re curious about all of the latest features available in the 2019 Ford Lineup, or Borgman Ford is your home for the latest in FordPass-Equipped Vehicles and support. Our friendly Sales and Service staff are here to help you stay better-connected while cruising around Grand Rapids and West Michigan this summer and make sure all of your questions are answered. If you’re new to the FordPass App, we’d be happy to show you all of the exciting features included, such as the ability to lock, unlock, and start your vehicle from your phone, set up speed and geofencing alerts, locate your car in a crowded parking lot, and more. We’ll also be happy to guide you through setting up in-vehicle delivery with your Amazon Prime Account too!

Ready to get started? Stop by anytime for a visit and check out our lineup of New 2019 Ford Vehicles, or inquire about upgrade options – we’ll be happy to help! While you’re here, you can make sure your vehicle is in tip-top shape over at our Service Center, and feel free to take your favorite New Ford vehicle out for an extended test drive with our Day Trader Program. Come see what makes Borgman the Best in the West!

Posted in New Inventory, News, Service | No Comments »