Why Order With Borgman to Stay Ahead of the Curve
We've kept West Michigan moving for more than 60 years now, and we're here to keep YOU moving despite the aftermath of the global pandemic and supply chain interruptions.If you want a new ride in 2021, our team of professionals will do everything in our power to get you exactly what you want, and exactly how you want it. We just need to work ahead on the "when."
This article will update you on the shortage and give you tips for staying ahead of the curve by ordering the Ford you want and enlisting the help of our sales professionals to make the process easy. The BONUS is we'll give you an extra $1,000*! We'll also explain how our "love it" guarantee will allow you to skip the deal if you change your mind and decide to settle for something in stock. No strings – fully refundable deposits. What's not to love?
Our Kingdom for a Chip!
If you haven't been following the news, the automotive industry – including Ford – is suffering from inventory shipment delays largely due to a computer chip shortage that began earlier this year. Foundry companies that make computer chips had, while automotive sector demand was down, taken the sudden "excess capacity" on their chip lines and turned it elsewhere. Without the dedicated resources formerly available, automotive manufacturers found that they faced a supply chain shortage as demand began to surge. In Ford's case, this shortage is behind the temporary shuttering of the two F-150 and Bronco production lines.
What Are My Options?
We want to help you find your perfect vehicle as fast as possible, so there are a few options.- Custom Order your vehicle. This is the best strategy because we'll help make sure you're staying ahead of the curve by covering you with our Love It Guarantee – releasing you from your order if you change your mind in favor of an in-stock vehicle that arrives in the meantime. We'll give you an extra $1,000 incentive*. All deposits are 100% refundable!
- Explore our selection of Late Model Pre-Owned Fords. We have grown our 12 acres of vehicles to become one of the largest pre-owned vehicle centers in Grand Rapids. Check out the hundreds of late-model options ready to roll!
Advantages of Custom Ordering
By custom ordering with Borgman, you get the chance to put all of our sales team's knowledge at your disposal to select the best, and most cost-effective, features on your vehicle. We'll work with you to help you specify your perfect trim level and options package. During the inventory shortage, we're also offering an extra $1,000* for all customers who custom order their vehicle.While we can't guarantee the arrival date of your new ride due to current manufacturing conditions, we figure the extra $1,000 will help you enjoy your wait time with some fine dining, Michigan Adventures, or other summer fun!
Here are a few additional tips on custom ordering your next vehicle:
- Decide what you really want: The whole point of custom ordering a new car is to revel in a sense of personalization, so you need to figure out not only what color and trim level your vehicle will be but how you want it equipped. If you're shopping for Ford F-150, for example, there is a laundry list of options and trim levels to consider. Come to the lot for a tour of different features and options and test-drive similar vehicles to help develop your sense of priorities. Talk to our pros who know not only which options and trims are the most popular, but which ones retain their resale value!
Once you've ordered your new ride:
Our sales consultants will keep you up to date on the progress of your build.
Have questions? Talk to us!
*Excludes orders on Ford F-Series Super Duty Trucks, Ford Bronco Models, and Ford Transit Models.