If you've ever wondered how the 2021 Ford Bronco Sport got so good at going over any West Michigan terrain, Ford has finally given their answer. "There once was a young colt raised by goats," the first stated line of this new tv spot Ford has released as the beginning of a three-part Built Wild campaign. What's more, we're giving you a sneak peek of the other two commercials in this campaign - the last of which won't premier until next month!
Take a look below to watch all three, and read more about how the Ford Bronco Sport's unprecedented capabilities back up the bold claims made in these videos. You can also see the full article by visiting Media.Ford.com.
‘Raised By Goats’: The (Almost) True Story Behind The Power, Immense Capability Of All-New Ford Bronco Sport
So the story goes that a herd of goats came upon a colt in the mountains trapped under a rock. They rescue him, then raise him as their own, teaching him to navigate the craggy terrain and rough waters of the region. Sturdy, confident and now immensely capable, the horse transforms – into the adventure-ready, all-new Ford Bronco® Sport. That’s the crux of “Raised by Goats,” the first of three campaign spots produced by Wieden+Kennedy New York for Ford to celebrate the launch of its all-new Ford Bronco Sport, specifically highlighting its G.O.A.T. Modes™ equipped with up to seven terrain management modes helping drivers “go over any type of terrain.”All three spots are under the umbrella of the “Built Wild™” campaign platform, with the first two focusing on the extreme capability and power of the Bronco Sport. All models feature an independent front and rear suspension engineered and performance-tested in demanding environments across North America. The suspension, complemented by the terrain management technologies, is optimized to help drivers confidently maintain vehicle composure while aggressively taking on rugged terrain.
Read more about the Bronco Sport by checking out the full article at Media.Ford.com.
Tackle the West Michigan Wilderness in a New Ford Bronco Sport
Looking to do some exploring of your own and want the option of going over any type of terrain? Visit Borgman Ford in Grand Rapids and check out our selection of All-New Ford Bronco Sport models! Our friendly and courteous sales staff will help you select a Bronco Sport that compliments your adventurous nature and your budget.
There are a number of reasons to do your shopping at Borgman, as detailed in our "Why Buy Borgman" page. Chiefly among these are our Price Match Guarantee and our Love It Guarantee. If you see the same vehicle anywhere else in West Michigan for less money, let us know and we'll match or beat the price. Also, if you're not loving your New Ford Vehicle after your purchase, let us know within 5 days or 500 miles and we'll let you exchange it for a different vehicle.
Schedule a test drive today and see why we're the Best in the West!