Looking for something to listen to on your next road trip through West Michigan? Borgman Ford is pleased to share that the first two episodes of "Bring Back Bronco" are now live wherever you listen to podcasts! Whether you're a lifelong Ford Bronco fan or you're just now getting acquainted ahead of its triumphant return, this 8-part podcast will follow the history of the Ford Bronco, starting with its introduction in the 1960s, hiatus in the 1990s, and the team dedicated to bringing it back referred to as the Bronco Underground.
You can find these two episodes wherever you listen to podcasts, and don't forget to subscribe so you don't miss the other six! Below, we've included some excerpts from a post on the Official Ford Media Center detailing what this podcast series is about. Enjoy!
Ford’s New Podcast, “Bring Back Bronco: The Untold Story,” Breaks New Ground As Bronco Mania Swells
On August 10, Ford debuted Bring Back Bronco, an eight-episode podcast series about the history of the Ford Bronco. Listeners can click here to listen to the trailer and sign up for notifications on their preferred podcast app when each new episode debuts.
Hosted by former National Public Radio transportation and economics correspondent Sonari Glinton, Bring Back Bronco takes a journalistic approach to telling the story of Bronco – from the birth of the iconic SUV, its life until it was canceled in 1996, a notorious police chase in 1994, and the efforts of dedicated Ford employees to bring back a family of Bronco vehicles this year. It is the most comprehensive audio story of this uniquely American SUV.
"The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents and descents,” said Ford Chief Communications Officer Mark Truby. “It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos."
The narrative of Bronco runs in parallel to seismic shifts in American car culture, social politics and the transformation of Detroit, all of which is illuminated by Glinton and guest story-teller and Detroit history expert Bailey Sisoy-Moore, as well as the people inside and outside Ford who have been part of Bronco’s history and rebirth in 2020. “The Bronco is on a very short list of American vehicles that provide a true lens through which you can view the changes in the fabric of America,” said Truby.
Learn more about Ford's Bring Back Bronco Podcast here, and read the episode guide.
Reserve Your New Ford Bronco at Borgman Ford in Grand Rapids Today
If you want to be one of the first in West Michigan to drive a New Ford Bronco, visit Borgman Ford today and ask one of our friendly sales associates how you can reserve yours. We'll work with you to determine which version of the Bronco is right for you and the types of adventures you want to go on, then guide you through the online reservation process.If you're short on time, you can also head over to this page to reserve your Bronco through Borgman online today. Of course, we're happy to help you if you get stuck. Come see why after 60 years in West Michigan we're still the Best in the West.