New Ford Lineup
OUR REDCOAT PROMISE
In 1960, Fred Borgman started a business with one purpose in mind. He thought there was a better, honest way to sell cars. Borgman was a huge success and the dealership became known to customers in Grandville and Grand Rapids as "The Home of the Redcoats". The salespeople all wore black pants, white shirts, black ties and the trademark, red sport coats. The redcoats came to stand for friendly, knowledgeable and professional sales people, a tradition which continues today. Learn More
Time for a tune-up? From oil changes
to engine and transmission
replacements, we are dedicated to maintaining top tier customer service, no
matter the make or model. Use our easy online scheduler or simply
Call (616) 534-7651 to book your appointment!
Welcome to Borgman Ford
Borgman Ford has been serving Grand Rapids and West Michigan since 1960. Owned and operated by John Borgman, you can be sure of honest and fair dealings when you buy the redcoat way. Borgman has friendly and knowledgeable salespeople, many of whom have been with the dealership for many years. Thanks for visiting our website and we look forward to meeting you in person soon!